What we're talking about

How Will Facebook’s Graph Search Change Digital Marketing? (Infographic)

Here is a little infographic that wedu’s Digital and Creative Teams put together to summarize the ways we see Graph Search changing digital marketing in the future. Continue reading

Posted in Digital Advertising, Interactive, Search Marketing, Social Media | Tagged , , , , , | 3 Comments

How Facebook Just Made Bing SEO More Valuable Than Ever

Buried in yesterday’s announcement of Facebook’s new Graph Search feature was the mention of Bing web searches being included in some Graph Search results. Continue reading

Posted in Interactive, Search Marketing, Social Media | Tagged , , , , , , | 2 Comments

Graph Search is About to Make Facebook Page Likes Important Again

With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others… Continue reading

Posted in Digital Advertising, Interactive, Social Media | Tagged , , , , , , , , , | 1 Comment

New eBook: The Complete Guide to Marketing Your Business on Pinterest

In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website. Continue reading

Posted in Interactive, Social Media | Tagged , , , , , , , | Leave a comment

Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly

If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation. Continue reading

Posted in Advertising, Digital Advertising, Interactive, Social Media | Tagged , , , , , , , , , | Leave a comment

3 Important Benefits of Digital Public Relations (Infographic)

We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration. Continue reading

Posted in Digital PR, Interactive, Public Affairs, Public Relations, Social Media | Tagged , , , , , , , | 3 Comments

3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading

Posted in Digital PR, Interactive, Public Relations, Social Media | Tagged , , , , , , , , , | Leave a comment