What we're talking about

The Future of Facebook

Posted on March 28, 2013 by Loren Foxx

Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading →

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OK, So Where Are All the foursquare Black Friday Deals???

Posted on November 21, 2012 by Loren Foxx

Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading →

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Pandora: Modern-Day Mix Tape and Digital Advertising Opportunity

Posted on April 13, 2012 by Loren Foxx

It’s not surprising, that Pandora has seen a significant increase in its number of users, and its users are now using Pandora both on their laptops as well as on mobile devices. The Los Angeles Times reports that the number of users who were “active listeners” (used Pandora more than once in the last 30 days) was up 59% year on year. The average user’s time on Pandora also increased about 10% to 19.6 hours per month. So how does this impact your media planning? Continue reading →

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3 Keys to Successful Email Marketing

Posted on March 8, 2012 by Loren Foxx

It’s a common question when we sit down with a new client: “How can I reach my audience?” (Of course, it’s our job to figure that out.) The answer truly depends on the audience they’re trying to reach, but the name of the game is reaching the right people where they are, when they’re ready to take action. This means segmentation, triggered emails and analytics… Continue reading →

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Pina Coladas and Technology: The Perfect Mix

Posted on June 30, 2011 by Loren Foxx

It happens to all of us when we get to a certain age. Maybe you make a movie reference to something you saw when you were younger – and your audience wasn’t even born when the movie came out. Continue reading →

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What To Think About When Building Your Company Website

Posted on May 9, 2011 by Loren Foxx

Building a website isn’t an easy thing. There are a lot of things to consider, including its appearance, content, how you’ll edit it and many other factors you won’t think about until you’re in the middle of it. It’s kind of like building a house, though – if you go into it with a plan, think about the tools you’ll need before you actually need them and build it with the end in mind, you can wind up with something you’ll be proud of. Continue reading →

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How To: Create a Backup of Your Entire Facebook Account

Posted on April 8, 2011 by Loren Foxx

Living in the world of social media, we hear it all the time: “Facebook’s always changing things” or “If they mess with the privacy settings again, I’m leaving, and I’m not coming back” or the dreaded “My account got hacked. I can’t handle this any more.”

But most of us – almost all of us – never leave Facebook. Why? It’s simple. Facebook says the average user has 130 friends, most of us active users have more. The thought of losing tabs on all of the people with whom I’ve managed to connect over the last three-plus years, not to mention losing the pictures and videos I’ve uploaded, leaves me feeling a little verklempt. And what if you make a change to Facebook which renders your account completely toothless? Continue reading →

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