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PR Gets a Break; Google+ is Not Dead Yet; The Walking Dead Takes it to the Blood Bank

Ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Great Advertisements Pay Dividends

Smart companies invest in the creation of ads which will have longevity. These ads pay dividends well into the future, and solidify brand personae. Too often, the digital realm is mistaken for a instantaneous platform. Click, consider, buy or leave. … Continue reading

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Couples Therapy: Brands, Your Agency Has Something Important to Share

Marketing is all about human interaction, between marketer and audience, certainly, but also between agency and client. I’ve spent a little more than half my career on the client side, “managing” agency partners on behalf of organizations of all sizes. … Continue reading

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Can Digital Advertising Replace ALL Traditional Advertising?

Can digital advertising replace all traditional advertising? Yes! By 99%. That’s my answer. Here’s why: A Brief History of Online Advertising If we think about traditional advertising, the channels include: Television and Radio Broadcast Newspapers and Magazines Billboards and Out-of-Home … Continue reading

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Sample Facebook Advertising Infographic 2013

The Rising Numbers of Facebook Advertising

There are a lot of commas in those advertising numbers. Typically, I wouldn’t say that advertiser adoption and spend is a clear indicator of success, especially in the technology arena. Fads come and go and whether it’s QR codes or augmented reality, … Continue reading

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The Future of Facebook

Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading

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Nurturing the Undeveloped Market – Customers

How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your … Continue reading

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