Twitter Behavioral Advertising

Twitter’s Behavioral Targeting for Wine and Spirits Advertising

If you’re tired of wasting your budget on the traditional broad “21+” categories, learn how to use big data and behavioral ad targeting to improve your results with impressions that make an impact. Behavioral targeting is for the discovery of … Continue reading

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Facebook Behavioral Advertising

Facebook’s Behavioral Targeting for Wine and Spirits Advertising

Is your brand positioning the right message in front of the right people on Facebook? Or, are you dooming your budget by attempting to outspend, instead of outsmart, your competition? Unlike traditional ad spend; digital, bid-based, advertising platforms such as … Continue reading

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What is Behavioral Targeting for Online Advertising?

Behavioral targeting uses third party data sources to build target profiles based on user behavior. In some cases, this may be 1:1, allowing you to target specifically those who have made purchases in a particular category or target specific people … Continue reading

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Starting line

Start with the end goals in marketing campaigns

Number 2 of Stephen Covey’s 7 Habits of Highly Effective People is “Begin with the end in mind.” What Covey had in mind was something a bit more “big picture” than ad agency projects – after all, he’s talking about … Continue reading

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Free puppies

PR Gets a Break; Google+ is Not Dead Yet; The Walking Dead Takes it to the Blood Bank

Ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Great Advertisements Pay Dividends

Smart companies invest in the creation of ads which will have longevity. These ads pay dividends well into the future, and solidify brand personae. Too often, the digital realm is mistaken for a instantaneous platform. Click, consider, buy or leave. … Continue reading

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Wedding bands

Couples Therapy: Brands, Your Agency Has Something Important to Share

Marketing is all about human interaction, between marketer and audience, certainly, but also between agency and client. I’ve spent a little more than half my career on the client side, “managing” agency partners on behalf of organizations of all sizes. … Continue reading

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