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Popular Posts
- On The Science of Virality and the Size of Your World
- Can Digital Advertising Replace ALL Traditional Advertising?
- New eBook: Advanced Facebook Tactics to Achieve Optimal Page Reach and Engagement
- How Will Facebook's Graph Search Change Digital Marketing? (Infographic)
- 3 Important Benefits of Digital Public Relations (Infographic)
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Can Digital Advertising Replace ALL Traditional Advertising?
Can digital advertising replace all traditional advertising? Yes! By 99%. That’s my answer. Here’s why: A Brief History of Online Advertising If we think about traditional advertising, the channels include: Television and Radio Broadcast Newspapers and Magazines Billboards and Out-of-Home … Continue reading
Posted in Advertising, Digital Advertising, Marketing
Tagged advertising, digital marketing, marketing
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The Rising Numbers of Facebook Advertising
There are a lot of commas in those advertising numbers. Typically, I wouldn’t say that advertiser adoption and spend is a clear indicator of success, especially in the technology arena. Fads come and go and whether it’s QR codes or augmented reality, … Continue reading
Posted in Advertising, Interactive, Social Media
Tagged advertising, Facebook, infographic, social media
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The Future of Facebook
Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading
Posted in Advertising, Branding, Digital PR, Marketing, Misc wedu, Social Media
Tagged advertising, brand, digital marketing, Facebook, social media
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Nurturing the Undeveloped Market – Customers
How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your … Continue reading
Posted in Advertising, Marketing, Misc wedu
Tagged advertising, data, marketing, Relationship Management, sales
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Google Continues to Improve the Power of Advertising
Yesterday, Google AdWords announced enhanced campaigns. Cutting to the point, Google has added greater advertising targeting ability. Continue reading
Posted in Advertising, Digital Advertising, Marketing
Tagged advertising, adwords, digital advertising, enhanced campaign, google, marketing, targeting
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wedu Project Honored With Multiple Communications Awards
We are proud to announce today that a benefits communication campaign our team helped Fidelity Investments develop for the University of California Financial Fitness Program has been selected by the International Association of Business Communicators (IABC) as a winner in the Heritage Region Silver Quill 2012. Continue reading
Posted in Advertising, Branding, Experiential, Interactive, wedu News
Tagged awards, communications, environmental signage, Fidelity, marketing, print advertising, QR, Video
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