Great Advertisements Pay Dividends

Smart companies invest in the creation of ads which will have longevity. These ads pay dividends well into the future, and solidify brand personae. Too often, the digital realm is mistaken for a instantaneous platform. Click, consider, buy or leave. … Continue reading

Posted in Advertising | Leave a comment
Wedding bands

Couples Therapy: Brands, Your Agency Has Something Important to Share

Marketing is all about human interaction, between marketer and audience, certainly, but also between agency and client. I’ve spent a little more than half my career on the client side, “managing” agency partners on behalf of organizations of all sizes. … Continue reading

Posted in Advertising, Marketing, Misc wedu, Public Relations | Tagged , , , | Leave a comment

Can Digital Advertising Replace ALL Traditional Advertising?

Can digital advertising replace all traditional advertising? Yes! By 99%. That’s my answer. Here’s why: A Brief History of Online Advertising If we think about traditional advertising, the channels include: Television and Radio Broadcast Newspapers and Magazines Billboards and Out-of-Home … Continue reading

Posted in Advertising, Digital Advertising, Marketing | Tagged , , | Leave a comment
Sample Facebook Advertising Infographic 2013

The Rising Numbers of Facebook Advertising

There are a lot of commas in those advertising numbers. Typically, I wouldn’t say that advertiser adoption and spend is a clear indicator of success, especially in the technology arena. Fads come and go and whether it’s QR codes or augmented reality, … Continue reading

Posted in Advertising, Interactive, Social Media | Tagged , , , | Leave a comment

The Future of Facebook

Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading

Posted in Advertising, Branding, Digital PR, Marketing, Misc wedu, Social Media | Tagged , , , , | Leave a comment

Nurturing the Undeveloped Market – Customers

How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your … Continue reading

Posted in Advertising, Marketing, Misc wedu | Tagged , , , , | Leave a comment
google adwords

Google Continues to Improve the Power of Advertising

Yesterday, Google AdWords announced enhanced campaigns. Cutting to the point, Google has added greater advertising targeting ability. Continue reading

Posted in Advertising, Digital Advertising, Marketing | Tagged , , , , , , | Leave a comment