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Engagement Drivers Haven’t Changed
Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, … Continue reading
Posted in Branding, Digital PR, Interactive, Marketing, Social Media
Tagged digital marketing, Facebook, infographic, Lead Nurturing, Lead Scoring, marketing, social media
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The Future of Facebook
Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading
Posted in Advertising, Branding, Digital PR, Marketing, Misc wedu, Social Media
Tagged advertising, brand, digital marketing, Facebook, social media
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wedu Holiday Windows Challenge Check Presentations
For the fourth consecutive year we created festive holiday scenes for our palladium windows facing Franklin Street. This time around, however, we took the tradition to the next level by making it a team-building and philanthropic project. Groups of wedu staff … Continue reading
Posted in Branding, Interactive, Marketing, Misc wedu, Public Relations, wedu News
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What is that Brand Doing?
In this ever-changing, constantly moving world it has become increasingly difficult for brands to reach the people they most want to talk to –consumers. But at the same time it has become ever so easy to reach these people, too – socially. … Continue reading
Posted in Branding, Interactive, Marketing, Social Media
Tagged Beats by Dre, brand, consumer marketing, content, digital marketing, EdgeRank, Facebook, Mobile, social media
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wedu Creates Graphics for Jabra at 2013 International CES
We’re excited to share this video of the booth graphics that our Marketing and Creative Teams collaborated on for Jabra’s display at the 2013 International Consumer Electronics’ Show (CES). Continue reading
Chasing Emotions for Commerce and Wealth
You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services – pay attention. Continue reading
Posted in Branding, Marketing, Mobile Apps
Tagged advertising, apps, brand, emotion, marketing
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Are Logos Really That Important? Yes, Yes They Are.
I recently saw an episode of a video blog on marketing that advocates for logo non-design. That is to say, the hosts of this particular video basically told the audience that designing a logo is fundamentally a waste of time, and that companies tend to obsess too much over trying to develop the “perfect” logo. They advocate that any time spent creating a logo would be better spent actually marketing products and selling services. Continue reading
