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Posted in Experiential, Misc wedu
Tagged brand, event marketing, experiential marketing, marketing, tradeshow, wedu
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wedu Project Honored With Multiple Communications Awards
We are proud to announce today that a benefits communication campaign our team helped Fidelity Investments develop for the University of California Financial Fitness Program has been selected by the International Association of Business Communicators (IABC) as a winner in the Heritage Region Silver Quill 2012. Continue reading
Posted in Advertising, Branding, Experiential, Interactive, wedu News
Tagged awards, communications, environmental signage, Fidelity, marketing, print advertising, QR, Video
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We’re Putting a Charitable New Twist on a wedü Holiday Tradition!
To kick-off this holiday season, we rallied our Facebook community to help select the theme for this year’s windows, and the winner is: “The Off-Season: What goes on at the North Pole the other 364 days per year.” Each wedü holiday window display will represent a local non-profit and online voting will give these non-profits an opportunity to win cash donations from wedü. Continue reading
Posted in Experiential, Interactive, Misc wedu, Social Media, wedu News
Tagged 2012, cause marketing, experiential marketing, Facebook, holiday, manchester, new hampshire, nonprofit, social media, wedu, window displays
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wedu Lends a Hand to Raise Breast Cancer Awareness in Rhode Island
Our client, National Grid was the official Illuminations of Life sponsor of the Gloria Gemma “Flames of Hope: A Celebration of Life” event which is one of the largest annual breast cancer awareness events in the Northeast. wedü partnered with National Grid to build a memorable and engaging event activation by creating a Facebook-connected photo booth where attendees were able write their message of hope & survival on a white board, snap a photo and upload it to Facebook seamlessly. Continue reading
wedu and Sunlife Financial Hit the Road with Cirque du Soleil
Check out this booth our Experiential Marketing Team designed and built for SunLife Financial’s Rising Star Program! It’s hitting the road traveling from Washington to Atlanta with Cirque du Soleil through the end of 2012. Continue reading
Posted in Branding, Experiential
Tagged advertising, brand, Cirque du Soleil, event marketing, experiential marketing, SunLife Financial, trade show
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wedu Announces Scary New Client
New England FearFest at Fright Kingdom joins a wedu client roster that already includes Hampshire First Bank, New Hampshire Department of Transportation’s Driving Toward Zero program, Elliot Health System, Mass Save and national brands such as Reader’s Digest, Jabra US and Batteries Plus. wedu will assist with public relations activities as well as face-to-face (experiential) marketing for the haunted house. Continue reading
Experiential Marketing + Digital Marketing = The Greatest ROI for Brands
The honeymoon phase for brands and experiential marketing is long over and experiential continues to be under ever more scrutiny to provide higher return on investment (ROI) and lower cost per (consumer) touch. Continue reading
Posted in Branding, Experiential, Interactive, Social Media
Tagged Ben & Jerry's, brand, digital marketing, event marketing, experiential marketing, ROI, social media, tour, twitter
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