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Where Did All My Facebook Fans Go?

Did you notice a sharp decrease in fans over the last few weeks? Don’t worry, you’re not alone, you’ve ‘fallen victim’ to Facebook’s algorithm update and some accounts spring cleaning. Earlier this month, Facebook announced  that they will no longer … Continue reading

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How to Track Goals on a B2B Website

Sometimes the ‘safe’ marketing investment turns out to be a sink. Sometimes there’s untapped potential in a growing traffic source. Knowledge of your own data allows for more informed opinions and offers insights into the effectiveness of your status quo … Continue reading

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ü Oughta Know: Google+ Gets a Divorce; Twitter Embeds Video; Just Upgrade Your Subject Lines

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Social Table

Which Social Mediums Are Right For Your Business?

With so many social media offerings, brands can be conflicted over which ones to choose. We all assume that in 2015 social media has been around long enough for everyone to understand the difference between each channel, but we thought … Continue reading

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Bestsellers

Promoting your Content Marketing

Best selling books aren’t just written. They’re written then they’re marketed, placed and promoted. Successful content marketing requires that same balance – and that’s an important point often forgotten by new and senior marketers alike. Your blog isn’t a ‘Field … Continue reading

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We The Tweeple Clip

How Twitter Celebrated #4thOfJuly [Infographic]

This year, wedü celebrated 4th of July with live Twitter-powered (virtual) fireworks. (You can watch the replay finale at http://4thOfJu.ly/finale.) Since we had access to nearly every tweet posted through the week of #4thOfJuly, we decided to have a look at the … Continue reading

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Look rihgt

Why your B2B should blog (but first, let’s debunk 6 myths)

  As a B2B company, you’ve probably heard it a thousand times: You should blog. That’s great! Now blog away. You’re still here; why aren’t you blogging yet? What? WHY should you blog? Well, I’m glad you asked. In fact, … Continue reading

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