Fix It: Googlebot cannot access CSS and JS files on my website

  If you have a WordPress or Joomla website, you may have received an email from Google Search Console (Google Webmaster Tools) recently. While not always a cause for alarm, the fix is as easy as removing a line in … Continue reading

Posted in Search Marketing | Leave a comment

How to Remove Spam Bots from Google Analytics – and Keep ‘em Off!

You’re prepping a website report for management and there it is in brazen glory, a spam entry in your top referral sources. If you’re lucky, it’s one of the more ‘safe-for-work’ spam sources. Common Google Analytics referral source spammers include: … Continue reading

Posted in Interactive, Technology | Tagged , , , | Leave a comment
Strategy word painted on asphalt road

Twitter Strategizing With New Analytics

When it comes to your social media strategy, your primary focus is your audience. Often this is done just by having a discussion about who you want your customers to be and how you can craft your content plan around … Continue reading

Posted in Social Media | Tagged , , | Leave a comment
Twitter Behavioral Advertising

Twitter’s Behavioral Targeting for Wine and Spirits Advertising

If you’re tired of wasting your budget on the traditional broad “21+” categories, learn how to use big data and behavioral ad targeting to improve your results with impressions that make an impact. Behavioral targeting is for the discovery of … Continue reading

Posted in Advertising, Digital Advertising, Misc wedu, Social Media | Tagged , | Leave a comment
Facebook Behavioral Advertising

Facebook’s Behavioral Targeting for Wine and Spirits Advertising

Is your brand positioning the right message in front of the right people on Facebook? Or, are you dooming your budget by attempting to outspend, instead of outsmart, your competition? Unlike traditional ad spend; digital, bid-based, advertising platforms such as … Continue reading

Posted in Advertising, Digital Advertising, Misc wedu, Social Media | Tagged , | Leave a comment
static1.squarespace

Data & The Science of Leadership

This past March, Jim and I had the great experience of  attending SXSW interactive. Over the coming months we’ll be sharing some key take-aways and lessons we learned here on the wedu blog. This installment is all about data & the science … Continue reading

Posted in Interactive | Tagged , | Leave a comment

What is Behavioral Targeting for Online Advertising?

Behavioral targeting uses third party data sources to build target profiles based on user behavior. In some cases, this may be 1:1, allowing you to target specifically those who have made purchases in a particular category or target specific people … Continue reading

Posted in Advertising, Digital Advertising, Misc wedu, Social Media | Tagged , | Leave a comment