social tracking

Social Media Tracking Three Ways

Tracking the results of your social media marketing efforts by looking at metrics provided by Facebook, Twitter and your other platforms is a great start, but is that enough of the right information to determine your social media investment’s return … Continue reading

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The wedü Code Brü Challenge

Back in January, I started a fun CodePen challenge to my co-workers, called Code Brü. Entrants can build anything you want on CodePen with a given theme, then everyone votes on their favorite entry. The winner receives a free 6-pack … Continue reading

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Fix It: Googlebot cannot access CSS and JS files on my website

  If you have a WordPress or Joomla website, you may have received an email from Google Search Console (Google Webmaster Tools) recently. While not always a cause for alarm, the fix is as easy as removing a line in … Continue reading

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How to Remove Spam Bots from Google Analytics – and Keep ‘em Off!

You’re prepping a website report for management and there it is in brazen glory, a spam entry in your top referral sources. If you’re lucky, it’s one of the more ‘safe-for-work’ spam sources. Common Google Analytics referral source spammers include: … Continue reading

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Strategy word painted on asphalt road

Twitter Strategizing With New Analytics

When it comes to your social media strategy, your primary focus is your audience. Often this is done just by having a discussion about who you want your customers to be and how you can craft your content plan around … Continue reading

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Twitter Behavioral Advertising

Twitter’s Behavioral Targeting for Wine and Spirits Advertising

If you’re tired of wasting your budget on the traditional broad “21+” categories, learn how to use big data and behavioral ad targeting to improve your results with impressions that make an impact. Behavioral targeting is for the discovery of … Continue reading

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Facebook Behavioral Advertising

Facebook’s Behavioral Targeting for Wine and Spirits Advertising

Is your brand positioning the right message in front of the right people on Facebook? Or, are you dooming your budget by attempting to outspend, instead of outsmart, your competition? Unlike traditional ad spend; digital, bid-based, advertising platforms such as … Continue reading

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