Row of barbells

ü Oughta Know: LinkedIn bulks up; Google remarkets; Instagram picks up speed

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Give them what they want

Give Them What They Want (Not What You Want.)

While visiting SXSW a couple weeks ago, a speaker by the name of Jesse Friedman really made me stop, think, and want to challenge myself even more. This was the lesson from Jesse’s session, The UX of Real-Time Site Personalization: … Continue reading

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Wine Week Mobile App

Solütions: Mobile Experience for Wine Week Increases Sales, Reduces Costs

Each year, the New Hampshire Liquor Commission hosts “New Hampshire Wine Week,” the Northeast’s premier series of wine events. Orders placed at the various wine tastings and special events throughout the week have taken January from one of the NHLC’s … Continue reading

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Old 7up sign

How Brand Equity Matters in a Digital World

Companies focus on short-term returns. They must: They answer to shareholders on a daily basis and investors are looking for returns to be instantaneous. This may stop brands from investing doing what they need to do to maximize their growth. … Continue reading

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ü Oughta Know — Facebook Brings Big Data Ads to Any Sized Business, The Worth of a Retweet and Plugg.io

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Facebook announces Paper

ü Oughta Know — Facebook Remarketing, Opportunities with Paper, and Building From the Ground Up

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

Posted in Digital Advertising, Marketing Automation, Misc wedu, ü Oughta Know | Tagged , , , , , , , | Leave a comment

ü Oughta Know – Facebook Algorithms, Google Pics and the Pins Retailers Love

Ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp … Continue reading

Posted in Digital Advertising, Marketing, Social Media, ü Oughta Know | Leave a comment