What we're talking about

Print Marketing in a Digital World: Square Peg, Round Hole?

Posted on October 16, 2012 by Amy Welch

In a world surrounded by digital advertising, social media and technology that changes every day (sometimes multiple times a day) it’s easy to forget the importance of print marketing. What marketers often lose site of is that print marketing is not an alternative to digital, but a strategic partner that, when used in conjunction with a digital component, builds the strongest foundations of any campaign in today’s marketplace. Cross media promotion is a way for marketers to both improve their marketing ROI while also gaining more visibility. Continue reading →

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3 Jaw-Dropping Digital Marketing Tools Coming to a Campaign Near You

Posted on April 26, 2012 by Chris Marchand

Developments in science and technology are turning interaction design into an ever-wider exploration of complex, multi-sensory experiences. Creatives have to be much more aware of increasingly advanced delivery vehicles for the visuals and narratives we are developing. Continue reading →

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Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns

Posted on March 20, 2012 by Craig Smith

Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.

Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns… Continue reading →

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