social tracking

Social Media Tracking Three Ways

Tracking the results of your social media marketing efforts by looking at metrics provided by Facebook, Twitter and your other platforms is a great start, but is that enough of the right information to determine your social media investment’s return … Continue reading

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Twitter Behavioral Advertising

Twitter’s Behavioral Targeting for Wine and Spirits Advertising

If you’re tired of wasting your budget on the traditional broad “21+” categories, learn how to use big data and behavioral ad targeting to improve your results with impressions that make an impact. Behavioral targeting is for the discovery of … Continue reading

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Facebook Behavioral Advertising

Facebook’s Behavioral Targeting for Wine and Spirits Advertising

Is your brand positioning the right message in front of the right people on Facebook? Or, are you dooming your budget by attempting to outspend, instead of outsmart, your competition? Unlike traditional ad spend; digital, bid-based, advertising platforms such as … Continue reading

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What is Behavioral Targeting for Online Advertising?

Behavioral targeting uses third party data sources to build target profiles based on user behavior. In some cases, this may be 1:1, allowing you to target specifically those who have made purchases in a particular category or target specific people … Continue reading

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How to Track Goals on a B2B Website

Sometimes the ‘safe’ marketing investment turns out to be a sink. Sometimes there’s untapped potential in a growing traffic source. Knowledge of your own data allows for more informed opinions and offers insights into the effectiveness of your status quo … Continue reading

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Look rihgt

Why your B2B should blog (but first, let’s debunk 6 myths)

  As a B2B company, you’ve probably heard it a thousand times: You should blog. That’s great! Now blog away. You’re still here; why aren’t you blogging yet? What? WHY should you blog? Well, I’m glad you asked. In fact, … Continue reading

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Survival of the Fittest

‘Content Shock?’ Think ‘Content Darwinism’ and Be Mighty

Social Media Marketing Consultant Mark Schaefer wrote a thought-provoking blog about “content shock” a few months ago, which created quite a buzz in the social media world. Content Shock, according to Schaefer, is the idea that “the emerging marketing epoch … Continue reading

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