2016 01 Trends

2016 Digital Marketing Trends to Watch

2015 was a great year for brands embracing digital. New publication and promotion platforms emerged, podcasting made a comeback and 360 degree immersive video became widely available with or without fancy headsets. It was also a year where many ‘best … Continue reading

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2016 01 Trends Engagement

2016 Trends to Watch – Engagement over Interruption

When the Club is Crowded, Be the Bartender I’ve always likened engagement v. interruptions to a crowded nightclub scenario. Think back to your singles days of pub hopping (or modern networking). There are four ways to get attention in a … Continue reading

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2016 01 Trends Hypertargetting

2016 Trends to Watch – Hypertargetted Cross-Channel Remarketing

Smarter Placement Strategies Yield Big Acquisition All of 2015’s favorite buzzwords got together for a powerful digital marketing super team that blends big data, ‘small’ data and our favorite marketing platforms. If I were Oprah, hypertargetted cross-channel remarketing would be … Continue reading

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social tracking

Social Media Tracking Three Ways

Tracking the results of your social media marketing efforts by looking at metrics provided by Facebook, Twitter and your other platforms is a great start, but is that enough of the right information to determine your social media investment’s return … Continue reading

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Twitter Behavioral Advertising

Twitter’s Behavioral Targeting for Wine and Spirits Advertising

If you’re tired of wasting your budget on the traditional broad “21+” categories, learn how to use big data and behavioral ad targeting to improve your results with impressions that make an impact. Behavioral targeting is for the discovery of … Continue reading

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Facebook Behavioral Advertising

Facebook’s Behavioral Targeting for Wine and Spirits Advertising

Is your brand positioning the right message in front of the right people on Facebook? Or, are you dooming your budget by attempting to outspend, instead of outsmart, your competition? Unlike traditional ad spend; digital, bid-based, advertising platforms such as … Continue reading

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What is Behavioral Targeting for Online Advertising?

Behavioral targeting uses third party data sources to build target profiles based on user behavior. In some cases, this may be 1:1, allowing you to target specifically those who have made purchases in a particular category or target specific people … Continue reading

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