Row of barbells

ü Oughta Know: LinkedIn bulks up; Google remarkets; Instagram picks up speed

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Old 7up sign

How Brand Equity Matters in a Digital World

Companies focus on short-term returns. They must: They answer to shareholders on a daily basis and investors are looking for returns to be instantaneous. This may stop brands from investing doing what they need to do to maximize their growth. … Continue reading

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ü Oughta Know — Facebook Brings Big Data Ads to Any Sized Business, The Worth of a Retweet and Plugg.io

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Facebook announces Paper

ü Oughta Know — Facebook Remarketing, Opportunities with Paper, and Building From the Ground Up

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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ü Oughta Know – Facebook Algorithms, Google Pics and the Pins Retailers Love

Ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp … Continue reading

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Can Digital Advertising Replace ALL Traditional Advertising?

Can digital advertising replace all traditional advertising? Yes! By 99%. That’s my answer. Here’s why: A Brief History of Online Advertising If we think about traditional advertising, the channels include: Television and Radio Broadcast Newspapers and Magazines Billboards and Out-of-Home … Continue reading

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google adwords

Google Continues to Improve the Power of Advertising

Yesterday, Google AdWords announced enhanced campaigns. Cutting to the point, Google has added greater advertising targeting ability. Continue reading

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