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Chasing Emotions for Commerce and Wealth
You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services – pay attention. Continue reading
Posted in Branding, Marketing, Mobile Apps
Tagged advertising, apps, brand, emotion, marketing
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OK, So Where Are All the foursquare Black Friday Deals???
Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading
Posted in Interactive, Mobile Apps, Mobile Web, Social Media
Tagged advertising, apps, Black Friday, deals, digital marketing, Foursquare, google, Mobile, social media, technology
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wedu-built Mobile App for College Communications, Quadlyfe, Debuts
QuadLyfe was designed and built by wedü’s creative and digital teams and is aimed at helping college and university administrators and recruiters more easily identify, connect and communicate with potential and current students, parents and alumni. Continue reading
Posted in Interactive, Mobile Apps, Technology, wedu News
Tagged apps, college, Mobile, new hampshire, Quadlyfe, university
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Are Some “Digital” Agencies Fooling Their Clients?
The digital realm has renewed the agency model. The truth, digital is not easy and it is not free. It takes hardcore expertise in an ever-expanding number of platforms and environments that are constantly changing. As an agency who has dominated this market for 14 years, we know clients excel when they embrace digital – if they have, as Coke would say, The Real Thing. Continue reading
Pandora: Modern-Day Mix Tape and Digital Advertising Opportunity
It’s not surprising, that Pandora has seen a significant increase in its number of users, and its users are now using Pandora both on their laptops as well as on mobile devices. The Los Angeles Times reports that the number of users who were “active listeners” (used Pandora more than once in the last 30 days) was up 59% year on year. The average user’s time on Pandora also increased about 10% to 19.6 hours per month. So how does this impact your media planning? Continue reading
Posted in Digital Advertising, Interactive, Mobile Apps
Tagged advertising, digital advertising, digital marketing, marketing, mix tape, pandora, social media
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Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns… Continue reading
Posted in Advertising, Augmented Reality, Interactive, Mobile Apps
Tagged 3d, advertising, apps, augmented reality, Bella Luce Jewelry, Blippar, brand, digital marketing, Domino's Pizza, Kiosk, LEGO Star Wars, LEGO Store, marketing, Mobile, print advertising, Starbucks Cup Magic, Virgin Media
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foursquare Moves Beyond the Badge Game and Looks to Become King of Local Search/Discovery
The novelty of leaderboards, points, badges and mayorships has worn off, and while you may have been paying less attention to it lately, if you are a business that benefits from local search and discovery, you may want to keep foursquare on your radar. For the past year or so, foursquare has been quietly reinventing itself into a local search and discovery engine ready to take on the likes of Yelp and Google. Continue reading
Posted in Interactive, Mobile Apps, Search Marketing, Social Media
Tagged advertising, digital marketing, explore, Foursquare, google, local discovery, local search, Mobile, nearby, radar, social media, yelp
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