Wine Week Mobile App

Solütions: Mobile Experience for Wine Week Increases Sales, Reduces Costs

Each year, the New Hampshire Liquor Commission hosts “New Hampshire Wine Week,” the Northeast’s premier series of wine events. Orders placed at the various wine tastings and special events throughout the week have taken January from one of the NHLC’s … Continue reading

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Chasing Emotions for Commerce and Wealth

You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services – pay attention. Continue reading

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OK, So Where Are All the foursquare Black Friday Deals???

Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading

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wedu-built Mobile App for College Communications, Quadlyfe, Debuts

QuadLyfe was designed and built by wedü’s creative and digital teams and is aimed at helping college and university administrators and recruiters more easily identify, connect and communicate with potential and current students, parents and alumni. Continue reading

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Are Some “Digital” Agencies Fooling Their Clients?

The digital realm has renewed the agency model. The truth, digital is not easy and it is not free. It takes hardcore expertise in an ever-expanding number of platforms and environments that are constantly changing. As an agency who has dominated this market for 14 years, we know clients excel when they embrace digital – if they have, as Coke would say, The Real Thing. Continue reading

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Pandora: Modern-Day Mix Tape and Digital Advertising Opportunity

It’s not surprising, that Pandora has seen a significant increase in its number of users, and its users are now using Pandora both on their laptops as well as on mobile devices. The Los Angeles Times reports that the number of users who were “active listeners” (used Pandora more than once in the last 30 days) was up 59% year on year. The average user’s time on Pandora also increased about 10% to 19.6 hours per month. So how does this impact your media planning? Continue reading

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Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns

Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.

Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns… Continue reading

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