Row of barbells

ü Oughta Know: LinkedIn bulks up; Google remarkets; Instagram picks up speed

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Wine Week Mobile App

Solütions: Mobile Experience for Wine Week Increases Sales, Reduces Costs

Each year, the New Hampshire Liquor Commission hosts “New Hampshire Wine Week,” the Northeast’s premier series of wine events. Orders placed at the various wine tastings and special events throughout the week have taken January from one of the NHLC’s … Continue reading

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OK, So Where Are All the foursquare Black Friday Deals???

Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading

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Are Some “Digital” Agencies Fooling Their Clients?

The digital realm has renewed the agency model. The truth, digital is not easy and it is not free. It takes hardcore expertise in an ever-expanding number of platforms and environments that are constantly changing. As an agency who has dominated this market for 14 years, we know clients excel when they embrace digital – if they have, as Coke would say, The Real Thing. Continue reading

Posted in Digital Advertising, Email Marketing, Interactive, Marketing, Mobile Apps, Mobile Web, Search Marketing, Social Media, Technology, Web Development | Tagged , , , , , , | 1 Comment

Using Responsive Design (or, How to be Trendy and Save Money Doing it)

Responsive design solves the problem of designing websites across the spectrum of platforms available today without the headache of designing and maintaining multiple sites. With mobile computing trending upward, it is essential to have a functional, easy-to-use website no matter what is used to access it. Responsive design is the tight package that allows that to happen organically and without breaking the bank. Continue reading

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What is Second Screen Marketing and Why Should Brands Care About It?

This year’s Super Bowl was a digital marketer’s dream. Combine the largest TV audience in history, outrageous advertising spends and a plethora of digital tools at their disposal and you get a pretty fun playground for brand managers to tinker around in.

Digital integration is not new to the Super Bowl. The difference this year is that it was the rule, not the exception. Many brands went well beyond the standard ‘Like us on Facebook’ and ‘Follow us on Twitter’ and identified ways in which they could engage viewers while they were watching the game and their ads.

This idea of a social television where a viewer interacts with the content they are consuming on an additional electronic device is called ‘second screen’ marketing

A second screen can be any screen that is in addition to a TV, but usually refers to a desktop computer, laptop, smartphone or tablet. The goal of second screen marketing is to make TV content interactive and give the content provider a second platform on which to market to the viewer. For advertisers, second screen marketing is a great opportunity to maximize their ad spend and keep the conversation going after the 30 or 60 second spot is over.

There are a number of creative digital tools that can be used in a second screen marketing campaign. Here are a few that have become rather popular lately: Continue reading

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