Subscribe to Receive New Posts
-
Follow Us!
-
Popular Posts
Categories
-
Recent Posts
Tags
advertising adwords agency apps blogging brand business campaign cause marketing content data digital marketing digital public relations EdgeRank email marketing engagement event marketing experiential marketing Facebook Foursquare google google analytics guerilla marketing infographic marketing microsites Mobile new hampshire page print advertising public relations ROI seo social media sponsored stories statistics stats technology trade show twitter usend web web design wedu youtubeMeta
What we're talking about
OK, So Where Are All the foursquare Black Friday Deals???
Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading
Posted in Interactive, Mobile Apps, Mobile Web, Social Media
Tagged advertising, apps, Black Friday, deals, digital marketing, Foursquare, google, Mobile, social media, technology
Leave a comment
Are Some “Digital” Agencies Fooling Their Clients?
The digital realm has renewed the agency model. The truth, digital is not easy and it is not free. It takes hardcore expertise in an ever-expanding number of platforms and environments that are constantly changing. As an agency who has dominated this market for 14 years, we know clients excel when they embrace digital – if they have, as Coke would say, The Real Thing. Continue reading
Using Responsive Design (or, How to be Trendy and Save Money Doing it)
Responsive design solves the problem of designing websites across the spectrum of platforms available today without the headache of designing and maintaining multiple sites. With mobile computing trending upward, it is essential to have a functional, easy-to-use website no matter what is used to access it. Responsive design is the tight package that allows that to happen organically and without breaking the bank. Continue reading
Posted in Interactive, Mobile Web, Web Development
Tagged digital marketing, Mobile, Responsive Design, tablet, technology, web, web design
1 Comment
5 Areas of Consideration in Creating a Mobile Email Campaign
The email marketing world isn’t what it used to be. With the explosion of smartphone usage, emails reach their recipients 24 hours a day. This presents digital marketers with great opportunity – providing, of course, mobile email is designed and sent correctly. Continue reading
Posted in Email Marketing, Interactive, Mobile Web
Tagged content, creative design, digital marketing, email marketing, HTML, Mobile, mobile email, usend, web design
Leave a comment
What is Second Screen Marketing and Why Should Brands Care About It?
This year’s Super Bowl was a digital marketer’s dream. Combine the largest TV audience in history, outrageous advertising spends and a plethora of digital tools at their disposal and you get a pretty fun playground for brand managers to tinker around in.
Digital integration is not new to the Super Bowl. The difference this year is that it was the rule, not the exception. Many brands went well beyond the standard ‘Like us on Facebook’ and ‘Follow us on Twitter’ and identified ways in which they could engage viewers while they were watching the game and their ads.
This idea of a social television where a viewer interacts with the content they are consuming on an additional electronic device is called ‘second screen’ marketing
A second screen can be any screen that is in addition to a TV, but usually refers to a desktop computer, laptop, smartphone or tablet. The goal of second screen marketing is to make TV content interactive and give the content provider a second platform on which to market to the viewer. For advertisers, second screen marketing is a great opportunity to maximize their ad spend and keep the conversation going after the 30 or 60 second spot is over.
There are a number of creative digital tools that can be used in a second screen marketing campaign. Here are a few that have become rather popular lately: Continue reading
Posted in Interactive, Mobile Apps, Mobile Web, Social Media
Tagged advertising, apps, brand, Chevy Game Time App, digital marketing, event marketing, getglue, Mobile, second screen, Shazam, social media, social tv, Super Bowl, twitter
Leave a comment
