Quantifying SEO Success – Surviving Keyword (Not Available)

Changes to Google Search are causing marketers and SEO professionals to rethink how we quantify and describe SEO success. For many, it’s the end of the world – but it’s exactly what the industry needed. Google recently made Secure SSL … Continue reading

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SEM in Action

It’s a Multi-Billion Dollar Game of Seek and Find…and Who Doesn’t Love a Good Game?

What is “it”? It’s SEM, search engine marketing, and assuming you’re doing it correctly, you’ll enjoy high search engine rankings, low bid rates for online advertising and targeted leads headed straight to your website. Sound too good to be true? … Continue reading

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facebook graph search logo

How Will Facebook’s Graph Search Change Digital Marketing? (Infographic)

Here is a little infographic that wedu’s Digital and Creative Teams put together to summarize the ways we see Graph Search changing digital marketing in the future. Continue reading

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How Facebook Just Made Bing SEO More Valuable Than Ever

Buried in yesterday’s announcement of Facebook’s new Graph Search feature was the mention of Bing web searches being included in some Graph Search results. Continue reading

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Are Some “Digital” Agencies Fooling Their Clients?

The digital realm has renewed the agency model. The truth, digital is not easy and it is not free. It takes hardcore expertise in an ever-expanding number of platforms and environments that are constantly changing. As an agency who has dominated this market for 14 years, we know clients excel when they embrace digital – if they have, as Coke would say, The Real Thing. Continue reading

Posted in Digital Advertising, Email Marketing, Interactive, Marketing, Mobile Apps, Mobile Web, Search Marketing, Social Media, Technology, Web Development | Tagged , , , , , , | 1 Comment

foursquare Moves Beyond the Badge Game and Looks to Become King of Local Search/Discovery

The novelty of leaderboards, points, badges and mayorships has worn off, and while you may have been paying less attention to it lately, if you are a business that benefits from local search and discovery, you may want to keep foursquare on your radar. For the past year or so, foursquare has been quietly reinventing itself into a local search and discovery engine ready to take on the likes of Yelp and Google. Continue reading

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