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Changes to Google Search are causing marketers and SEO professionals to rethink how we quantify and describe SEO success. For many, it’s the end of the world – but it’s exactly what the industry needed. Google recently made Secure SSL … Continue reading
What is “it”? It’s SEM, search engine marketing, and assuming you’re doing it correctly, you’ll enjoy high search engine rankings, low bid rates for online advertising and targeted leads headed straight to your website. Sound too good to be true? … Continue reading