3 Tips To Score Big This Sunday (And Why You Can’t Say Super Bowl 50)

With the Big Game a mere three days away you may be wondering how to piggy back on its popularity to increase sales, engagement or just to get your name out. Unfortunately, the NFL makes it difficult as brands can’t … Continue reading

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2016 01 Trends Engagement

2016 Trends to Watch – Engagement over Interruption

When the Club is Crowded, Be the Bartender I’ve always likened engagement v. interruptions to a crowded nightclub scenario. Think back to your singles days of pub hopping (or modern networking). There are four ways to get attention in a … Continue reading

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Getting Blog Content Ideas

What to Blog About? How to Come Up with Blog Ideas (Using Google Advertising)

We both know you need to draft something for your brand’s blog, so it’s time stop staring at a blank screen and start that article about…. Well… What to write about? Can we use an advertising platform to generate free … Continue reading

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Goodbye Twitter Favorites, Hello Likes.

Did you notice the absence of the favorite star icon when you logged into Twitter today? That’s because Twitter announced this morning that they are doing away with the favorite option and replacing it with a new “like” option. The … Continue reading

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Set goals

Four Considerations for Your 2016 Marketing Plan

It’s the time of year when most organizations are in the midst of planning. By knowing what you need to include in your marketing plan, you’ll be a step ahead – and you’ll be able to budget appropriately for things … Continue reading

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social tracking

Social Media Tracking Three Ways

Tracking the results of your social media marketing efforts by looking at metrics provided by Facebook, Twitter and your other platforms is a great start, but is that enough of the right information to determine your social media investment’s return … Continue reading

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Strategy word painted on asphalt road

Twitter Strategizing With New Analytics

When it comes to your social media strategy, your primary focus is your audience. Often this is done just by having a discussion about who you want your customers to be and how you can craft your content plan around … Continue reading

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