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When it comes to your social media strategy, your primary focus is your audience. Often this is done just by having a discussion about who you want your customers to be and how you can craft your content plan around … Continue reading →
If you’re tired of wasting your budget on the traditional broad “21+” categories, learn how to use big data and behavioral ad targeting to improve your results with impressions that make an impact. Behavioral targeting is for the discovery of … Continue reading →
Is your brand positioning the right message in front of the right people on Facebook? Or, are you dooming your budget by attempting to outspend, instead of outsmart, your competition? Unlike traditional ad spend; digital, bid-based, advertising platforms such as … Continue reading →
Behavioral targeting uses third party data sources to build target profiles based on user behavior. In some cases, this may be 1:1, allowing you to target specifically those who have made purchases in a particular category or target specific people … Continue reading →
In a genius move by Twitter made in early March, many new Twitter accounts are now required to be linked to a cell phone number. The hope is that this new practice will help to weed out many fake accounts … Continue reading →
Did you notice a sharp decrease in fans over the last few weeks? Don’t worry, you’re not alone, you’ve ‘fallen victim’ to Facebook’s algorithm update and some accounts spring cleaning. Earlier this month, Facebook announced that they will no longer … Continue reading →
ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading →