2016 01 Trends Death of Press Release

2016 Trends to Watch – Death of the Press Release

Is the Editorial Inbox as good as the Spam Folder? Speaking of overfilled inboxes, publication editors are people too. Whether they’re bloggers, a trade pub, YouTubers or the Times, they’re pretty sick of your lazy PR approach. I’m talking to … Continue reading

Posted in Digital PR, Misc wedu, Public Affairs, Public Relations | Tagged | Leave a comment
Bestsellers

Promoting your Content Marketing

Best selling books aren’t just written. They’re written then they’re marketed, placed and promoted. Successful content marketing requires that same balance – and that’s an important point often forgotten by new and senior marketers alike. Your blog isn’t a ‘Field … Continue reading

Posted in Digital PR, Marketing, Search Marketing, Social Media | Tagged , , , | Leave a comment

Engagement Drivers Haven’t Changed

Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, … Continue reading

Posted in Branding, Digital PR, Interactive, Marketing, Social Media | Tagged , , , , , , | Leave a comment

The Future of Facebook

Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading

Posted in Advertising, Branding, Digital PR, Marketing, Misc wedu, Social Media | Tagged , , , , | Leave a comment
wedu public relations

wedu Public Relations Team Helps Mass Utility Shine Light on “Home Lighting Makeover” Contest

Just one more example of the range of our work and how our in-house team of professionals leverages traditional public relations and digital marketing strategy and tactics to achieve client goals. Continue reading

Posted in Digital PR, Interactive, Misc wedu, Public Affairs, Public Relations, Social Media | Tagged , , , , , , , , | Leave a comment
digital public relations

3 Important Benefits of Digital Public Relations (Infographic)

We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration. Continue reading

Posted in Digital PR, Interactive, Public Affairs, Public Relations, Social Media | Tagged , , , , , , , | Leave a comment

3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading

Posted in Digital PR, Interactive, Public Relations, Social Media | Tagged , , , , , , , , , | Leave a comment