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wedu Public Relations Team Helps Mass Utility Shine Light on “Home Lighting Makeover” Contest
Just one more example of the range of our work and how our in-house team of professionals leverages traditional public relations and digital marketing strategy and tactics to achieve client goals. Continue reading
3 Important Benefits of Digital Public Relations (Infographic)
We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration. Continue reading
wedu Lends a Hand to Raise Breast Cancer Awareness in Rhode Island
Our client, National Grid was the official Illuminations of Life sponsor of the Gloria Gemma “Flames of Hope: A Celebration of Life” event which is one of the largest annual breast cancer awareness events in the Northeast. wedü partnered with National Grid to build a memorable and engaging event activation by creating a Facebook-connected photo booth where attendees were able write their message of hope & survival on a white board, snap a photo and upload it to Facebook seamlessly. Continue reading
Leverage is good physics. Social leverage is good business.
When we wanted to get the word out fast without spending a fortune and get lots of people to respond, we first needed to connect with the influencers of an audience larger than we could reach ourselves. And of course, there had to be something in it for everybody. That something could be as simple as a common emotional connection or a favorite discussion topic.
An often overlooked factor in marketing and public relations is finding the way to viral ignition. What’s in it for the influencers? Answer that question. When you can reach enough influencers and persuade them to advocate or repeat a message, the time is here when social media can deliver the message to enough people in your target audience that it’s possible to save thousands, possibly even millions in broadcast, print and other traditional media dollars. Traditional paid media can always add more fuel to your campaigns and we often recommend that strategic buys be part of an integrated communications plan but finding and harnessing the right marketplace leverage is sometimes enough. Continue reading
Getting Feedback and Influencing the Conversation
Businesses and brands want feedback from their clients. They prefer that the feedback is private when it’s not so good, and that it’s very public when it’s a glowing review. How can you make that possible? Continue reading
Posted in Branding, Marketing, Public Affairs, Public Relations, Social Media
Tagged brand, influence, marketing, public affairs, public relations, reputation management, social media
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