What is negative feedback?
Like the majority of Facebook users, I experience Facebook primarily through my News Feed. Lately, I’ve been doing some house-keeping, hiding posts that I find uninteresting or irrelevant. This is what Facebook calls giving brands “negative feedback”.
Along with hiding posts, user actions that contribute to Facebook’s negative feedback for brands also include reporting the story as spam or unsubscribing from the page entirely. In fact, 73% of Facebook users have un-liked a brand (Tweet this Stat), often due to a high frequency of brand posts, no longer liking the brand or a bad customer service experience (see infographic from Lab42 below for more).
How do I find my page’s negative feedback?
You can find the amount of negative feedback a post received in the overview section of your page insights. Click on the number of engaged users for a specific post and you will see a pop-up similar to the graph below; to find the specific type of negative feedback your post received you can export your page level data.
Why is it important?
This is that bad and ugly part. Negative feedback can affect your page’s EdgeRank, which is highly important when it comes to getting fans to engage with your content. Pay close attention to the number of people unsubscribing from your page; as they will no longer see any of your page posts in their news feed.
So…what about that “good” part?
The good news is: even if you’re getting negative feedback, it’s still feedback. Think of this as constructive criticism and use this information to fine-tune your page content. Are you noticing any patterns? Look at the content topic, time of day you posted, post frequency, whether or not there was a graphic or link included in the post.