Pinterest has more than doubled its user base since the beginning of 2012 which should come as no surprise to anyone in the digital marketing world.
We all know that sharing visual content is hot and a very effective way to market your products or services. We see this trend everywhere online: Image posts on Facebook regularly achieve the highest engagement rates; Display advertising is more effective on websites than textual ads; Image-heavy eMagazines like Flipboard and Zite are extremely popular; and visual social networks like Instagram and Pinterest have grown exponentially.
Images are great because they generally speak for themselves and are super-easy to share. Many a brand has found that, using creative imagery, they have been able to tell the story of their brand in a more intimate and relatable way.
OK, OK so image marketing is popular online and you should be on Pinterest, you get that. So how do you take advantage of this powerful network of 25 million users waiting to like and pin your products?
In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website.
Downloading the eBook is simple: Just fill out the form below and click “Download.” We hope you enjoy this eBook and please let us know what you think in the comment section below.
We hope you find this material helpful!