What we're talking about

The Rising Numbers of Facebook Advertising

There are a lot of commas in those advertising numbers. Typically, I wouldn’t say that advertiser adoption and spend is a clear indicator of success, especially in the technology arena. Fads come and go and whether it’s QR codes or augmented reality, … Continue reading

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The Future of Facebook

Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading

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Nurturing the Undeveloped Market – Customers

How’s your Lead Scoring system working? Oh, you don’t do that yet? Ok. How’s the CRM utilization in your company? I see. Well, that’s too bad because you’re spending a lot of money trying to win new customers when your … Continue reading

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Google Continues to Improve the Power of Advertising

Yesterday, Google AdWords announced enhanced campaigns. Cutting to the point, Google has added greater advertising targeting ability. Continue reading

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How Will Facebook’s Graph Search Change Digital Marketing? (Infographic)

Here is a little infographic that wedu’s Digital and Creative Teams put together to summarize the ways we see Graph Search changing digital marketing in the future. Continue reading

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Graph Search is About to Make Facebook Page Likes Important Again

With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others… Continue reading

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Chasing Emotions for Commerce and Wealth

You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services – pay attention. Continue reading

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