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Yesterday, Google AdWords announced enhanced campaigns. Cutting to the point, Google has added greater advertising targeting ability. Continue reading
In previous posts, I discussed the mobile explosion that the digital marketing world is in the midst of. With so many consumers using their smartphones to search for and access information, businesses of all sizes are flocking to mobile advertising to reach their target audiences.
Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists. Continue reading