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Google Continues to Improve the Power of Advertising
Yesterday, Google AdWords announced enhanced campaigns. Cutting to the point, Google has added greater advertising targeting ability. Continue reading
Posted in Advertising, Digital Advertising, Marketing
Tagged advertising, adwords, digital advertising, enhanced campaign, google, marketing, targeting
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Digital Coupon Campaign Nets wedu Client 27,000 Facebook Likes
We recently concluded a six week digital coupon campaign for American Flatbread Frozen Pizza, a growing brand located in New Hampshire with product distributed throughout the U.S. The campaign resulted in 27,000 Facebook likes and distributed 10,000 coupons to drive their retail activity. Continue reading
Posted in Digital Advertising, Interactive, Social Media
Tagged advertising, adwords, American Flatbread, campaign, digital coupon, digital marketing, Facebook, google, likes
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Google Click-to-Call Mobile Advertising: The Modern-day Yellow Pages Advertising
In previous posts, I discussed the mobile explosion that the digital marketing world is in the midst of. With so many consumers using their smartphones to search for and access information, businesses of all sizes are flocking to mobile advertising to reach their target audiences.
Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists. Continue reading
Is Your Company Social?
Is social media a part of your marketing and public relations plan? If not, you are missing out on an opportunity to reach prospective customers in a cost-effective, efficient and highly measurable way. Countless companies are finding that, in this … Continue reading
Posted in Branding, Interactive, Public Relations, Social Media
Tagged adwords, email marketing, Facebook, flickr, google, pr newswire, sem, seo, social media, twitter, usend, youtube
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