Starting line

Start with the end goals in marketing campaigns

Number 2 of Stephen Covey’s 7 Habits of Highly Effective People is “Begin with the end in mind.” What Covey had in mind was something a bit more “big picture” than ad agency projects – after all, he’s talking about … Continue reading

Posted in Advertising, Marketing, Misc wedu, Public Relations | Tagged , , , , , , | Leave a comment

Like Cars on a Road…The Agency/Client Relationship

If your company is considering working with a marketing agency, first consider what type of “driver” your company is and be sure that the agency you partner with knows how to play in your sandbox. Continue reading

Posted in Marketing, Misc wedu | Tagged , , , | Leave a comment

The Importance of First Impressions

In this impersonal world of ours, making a good first impression is not just answering the phone in person or greeting someone with a smile. That positive impression should carry through all aspects of the job, and from all members of your team. This will create a positive experience and leave a lasting impression for every one of your clients. Continue reading

Posted in Misc wedu | Tagged , , , | Leave a comment
The BOB Awards

Please Vote for wedu and Printers Square in the 2013 Best of Business Awards

From marketing and advertising initiatives to commercial print and design, we pride ourselves on offering the highest quality work to bring success to our clients. As proud recipients of Best of Business Awards in the past, we hope you’ll continue to support us this year! Continue reading

Posted in Misc wedu, wedu News | Tagged , , | Leave a comment

The Benefits of Working With and For a Digital Marketing Agency

Websites and digital marketing are some of the most important parts of a successful business. Companies want to visually “look good” to current and new customers alike. They need well-designed and highly functional websites to showcase what their company does and how well they do it. There are many factors that go into deciding whether a company should go with a freelance web designer or a digital marketing agency, but in the end I have chosen the digital agency. Continue reading

Posted in Interactive, Web Development | Tagged , , , , | Leave a comment

When Your Company Is Growing Fast…Have Some Balls

Earlier this year I faced a challenge in our company. Using both parts of my brain I challenged myself to figure out a way to convey what I was seeing to the employees. In short, we had experience extremely rapid growth in the last couple years. All the new faces, services, and processes challenged us. How do you take someone working their butt off, tell them to put down the project or client for 10 minutes, step back, and think about the big picture. It’s not easy. Continue reading

Posted in Misc wedu | Tagged , , , , , | 1 Comment

How To: Find and Keep the Perfect Brand Ambassador

A vital component of a successful experiential marketing program is a team of quality field staff. With all of the time that goes into planning an event – layout, elements of engagement, creative design and branding, it is equally as … Continue reading

Posted in Branding, Experiential | Tagged , , , , , , , , , , | Leave a comment