Chasing Emotions for Commerce and Wealth

You can trace every single business transaction back to an emotion. If you’re in the non-profit world, but still responsible for fundraising, you especially know what this means. Whether you’re an entrepreneur searching for your next big idea, a business owner trying to grow or a marketer responsible for promoting a product or services – pay attention. Continue reading

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2012 wedu Holiday Windows Unveiling

The wedü Team has been working hard to create the windows for our holiday display. We’d like to thank everyone who joined us last night as we flipped the switch to illuminate our 2012 holiday window displays & officially kick-off the wedü Holiday Window Challenge!

If you couldn’t make it last night, you can still support a local charity by voting for your favorite window in our wedü Window Display Challenge!

To vote, visit and “Like” the wedü Facebook Page. When a window receives 250 votes we’ll make a $250 donation to that organization. The window with the most votes on 12/16 at 5:00 PM will be given an extra $500 donation and a creative credit with the agency! Continue reading

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OK, So Where Are All the foursquare Black Friday Deals???

Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading

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wedu-built Mobile App for College Communications, Quadlyfe, Debuts

QuadLyfe was designed and built by wedü’s creative and digital teams and is aimed at helping college and university administrators and recruiters more easily identify, connect and communicate with potential and current students, parents and alumni. Continue reading

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Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns

Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.

Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns… Continue reading

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What is Second Screen Marketing and Why Should Brands Care About It?

This year’s Super Bowl was a digital marketer’s dream. Combine the largest TV audience in history, outrageous advertising spends and a plethora of digital tools at their disposal and you get a pretty fun playground for brand managers to tinker around in.

Digital integration is not new to the Super Bowl. The difference this year is that it was the rule, not the exception. Many brands went well beyond the standard ‘Like us on Facebook’ and ‘Follow us on Twitter’ and identified ways in which they could engage viewers while they were watching the game and their ads.

This idea of a social television where a viewer interacts with the content they are consuming on an additional electronic device is called ‘second screen’ marketing

A second screen can be any screen that is in addition to a TV, but usually refers to a desktop computer, laptop, smartphone or tablet. The goal of second screen marketing is to make TV content interactive and give the content provider a second platform on which to market to the viewer. For advertisers, second screen marketing is a great opportunity to maximize their ad spend and keep the conversation going after the 30 or 60 second spot is over.

There are a number of creative digital tools that can be used in a second screen marketing campaign. Here are a few that have become rather popular lately: Continue reading

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2012: The Year Super Bowl Advertisers Truly Embrace Digital

It is clear that many of the major Super Bowl advertisers are beginning to understand the power of infusing digital into an event-based activation like a Super Bowl. They are seeing the value in using a piece of their in-event promotional activities to bring their audience online and create a channel in which they will be able to market to that audience, and continue to provide value, well after the final whistle blows. Continue reading

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