Getting Blog Content Ideas

What to Blog About? How to Come Up with Blog Ideas (Using Google Advertising)

We both know you need to draft something for your brand’s blog, so it’s time stop staring at a blank screen and start that article about…. Well… What to write about? Can we use an advertising platform to generate free … Continue reading

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Bestsellers

Promoting your Content Marketing

Best selling books aren’t just written. They’re written then they’re marketed, placed and promoted. Successful content marketing requires that same balance – and that’s an important point often forgotten by new and senior marketers alike. Your blog isn’t a ‘Field … Continue reading

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Four Fast Ideas for Content Creation

For corporate bloggers, there’s nothing more terrifying than a blank document and a blinking cursor. Solve your blogger’s block with these four fast sources for inspirational stories and new perspectives. Stories from your Customer Service Department Rarely is there a … Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation

In this, the second installment of a three-part series, we will look at the content generation benefits digital public relations can bring to your company’s blog. Continue reading

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content marketing

Content Marketing Infographic: How to Write the Perfect Blog Post

Here is a helpful infographic that dissects and explains the important components of a “perfect” blog post. Of course, blog posts serve many purposes and take on many forms, but this at least gives you an idea of the most common elements of a post. Continue reading

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When Everybody’s an Expert, Nobody’s an Expert

There was an old saying in the early days of the web – “content is king” – and it’s more relevant than ever. With all of the noise out there, people want to know that the organization they’re doing business with is an expert at what they do. While it may be more fun to have a great social media presence or a beautiful website (and those are important), the real value lies in communicating why someone should do business with you instead of your competitors. If that’s not the central focus of everything you do, then you’re missing out on what may be your only opportunity to create that new customer or advocate. Continue reading

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