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Challenges to Implementing and Sustaining a Business Continuity or Disaster Recovery Plan

In the current world, Business Continuity and Disaster Recovery Plans are imperative to ensuring the sustainability of a business. Without a thorough plan in place, there is a high risk that an organization would not survive a business interruption. With such a great need for the plan, there still exists major road blocks to implementation and sustainability of a plan. Continue reading

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The Importance of First Impressions

In this impersonal world of ours, making a good first impression is not just answering the phone in person or greeting someone with a smile. That positive impression should carry through all aspects of the job, and from all members of your team. This will create a positive experience and leave a lasting impression for every one of your clients. Continue reading

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When Your Company Is Growing Fast…Have Some Balls

Earlier this year I faced a challenge in our company. Using both parts of my brain I challenged myself to figure out a way to convey what I was seeing to the employees. In short, we had experience extremely rapid growth in the last couple years. All the new faces, services, and processes challenged us. How do you take someone working their butt off, tell them to put down the project or client for 10 minutes, step back, and think about the big picture. It’s not easy. Continue reading

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Dear Brands: Be Authentic in Social Media or Lose

The noise has increased. The crescendo of Liking too many pages, following too many pages, joining too many groups now has people realizing they want to prioritize their own personal involvements. The popularity of the Unlike, UnFollow, Leave… buttons is on the rise. The first to go are the inauthentic. If you do a campaign and think you’ve won some great followers – look again in two weeks, a month and check to see if they’re still there. They most likely won’t be if you haven’t been real. Continue reading

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Eenie, Meenie, Miney…How to Choose the Right Agency for your Company

Assuming you have not watched an episode of Mad Men and think that all agencies adhere to the martini breakfast, lunch, and dinner schedule, here is little information from an insider’s perspective that should help you in your quest to … Continue reading

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