Starting line

Start with the end goals in marketing campaigns

Number 2 of Stephen Covey’s 7 Habits of Highly Effective People is “Begin with the end in mind.” What Covey had in mind was something a bit more “big picture” than ad agency projects – after all, he’s talking about … Continue reading

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Facebook Advertising Case Study: How Creative Use of Sponsored Story News Feed Ads Spiked Engagement

So much can be done to build a page and achieve your digital marketing objectives through the creative use of Facebook advertising. Success comes from knowing what it is you want to accomplish with Facebook advertising, understanding the more advanced features of the various Facebook ad units and developing a comprehensive plan and timetable for how and when you will be using each ad. Continue reading

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Digital Coupon Campaign Nets wedu Client 27,000 Facebook Likes

We recently concluded a six week digital coupon campaign for American Flatbread Frozen Pizza, a growing brand located in New Hampshire with product distributed throughout the U.S. The campaign resulted in 27,000 Facebook likes and distributed 10,000 coupons to drive their retail activity. Continue reading

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wedu Awarded Marketing Contract From NH Department of Transportation

wedü announced today that the New Hampshire Department of Transportation (NHDOT) has selected the agency to create the State of New Hampshire Strategic Highway Safety Plan (SHSP) and to create and execute the subsequent communications plan. Continue reading

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E&C Management Group Selects wedü for Public Relations

wedü today announced that the agency has been contracted by E&C Restaurant Management Group to manage and execute their public relations efforts. Continue reading

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Bras Across the Internet on Facebook_1295643954196

Leverage is good physics. Social leverage is good business.

When we wanted to get the word out fast without spending a fortune and get lots of people to respond, we first needed to connect with the influencers of an audience larger than we could reach ourselves. And of course, there had to be something in it for everybody. That something could be as simple as a common emotional connection or a favorite discussion topic.

An often overlooked factor in marketing and public relations is finding the way to viral ignition. What’s in it for the influencers? Answer that question. When you can reach enough influencers and persuade them to advocate or repeat a message, the time is here when social media can deliver the message to enough people in your target audience that it’s possible to save thousands, possibly even millions in broadcast, print and other traditional media dollars. Traditional paid media can always add more fuel to your campaigns and we often recommend that strategic buys be part of an integrated communications plan but finding and harnessing the right marketplace leverage is sometimes enough. Continue reading

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Microsites: Giving an Online Presence to Your Marketing Efforts

There’s not doubt that having an online integration for nearly all marketing efforts is the most effective investment. Microsites are fast becoming the marketing tool of choice for breathing digital life into individual marketing initiatives. Continue reading

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