2012 wedu Holiday Windows Unveiling

The wedü Team has been working hard to create the windows for our holiday display. We’d like to thank everyone who joined us last night as we flipped the switch to illuminate our 2012 holiday window displays & officially kick-off the wedü Holiday Window Challenge!

If you couldn’t make it last night, you can still support a local charity by voting for your favorite window in our wedü Window Display Challenge!

To vote, visit and “Like” the wedü Facebook Page. When a window receives 250 votes we’ll make a $250 donation to that organization. The window with the most votes on 12/16 at 5:00 PM will be given an extra $500 donation and a creative credit with the agency! Continue reading

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wedu holiday window display

We’re Putting a Charitable New Twist on a wedü Holiday Tradition!

To kick-off this holiday season, we rallied our Facebook community to help select the theme for this year’s windows, and the winner is: “The Off-Season: What goes on at the North Pole the other 364 days per year.” Each wedü holiday window display will represent a local non-profit and online voting will give these non-profits an opportunity to win cash donations from wedü. Continue reading

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Bras Across the Internet on Facebook_1295643954196

Leverage is good physics. Social leverage is good business.

When we wanted to get the word out fast without spending a fortune and get lots of people to respond, we first needed to connect with the influencers of an audience larger than we could reach ourselves. And of course, there had to be something in it for everybody. That something could be as simple as a common emotional connection or a favorite discussion topic.

An often overlooked factor in marketing and public relations is finding the way to viral ignition. What’s in it for the influencers? Answer that question. When you can reach enough influencers and persuade them to advocate or repeat a message, the time is here when social media can deliver the message to enough people in your target audience that it’s possible to save thousands, possibly even millions in broadcast, print and other traditional media dollars. Traditional paid media can always add more fuel to your campaigns and we often recommend that strategic buys be part of an integrated communications plan but finding and harnessing the right marketplace leverage is sometimes enough. Continue reading

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Help wedu raise breast cancer awareness across the Internet!

We were recently inspired by WZID’s “Bras Across the River” event (this Saturday, by the way) and wanted to do something to raise breast cancer awareness in our own wedu-ish way. We dedicated our Team’s talent, creativity and sleeptime and … Continue reading

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