What is that Brand Doing?

In this ever-changing, constantly moving world it has become increasingly difficult for brands to reach the people they most want to talk to –consumers.  But at the same time it has become ever so easy to reach these people, too – socially. … Continue reading

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wedu Pinterest Business Marketing eBook cover

New eBook: The Complete Guide to Marketing Your Business on Pinterest

In this eBook, our Digital Team has created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website. Continue reading

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digital public relations

3 Important Benefits of Digital Public Relations (Infographic)

We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading

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content marketing

Content Marketing Infographic: How to Write the Perfect Blog Post

Here is a helpful infographic that dissects and explains the important components of a “perfect” blog post. Of course, blog posts serve many purposes and take on many forms, but this at least gives you an idea of the most common elements of a post. Continue reading

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How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic

These tips should help you build authority among your industry peers and drive traffic to your content. Some of these items are a bit more time-consuming than others, but trust me, they are worth it. In time, you will see awareness of your brand and the inbound leads pick up. Continue reading

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When Everybody’s an Expert, Nobody’s an Expert

There was an old saying in the early days of the web – “content is king” – and it’s more relevant than ever. With all of the noise out there, people want to know that the organization they’re doing business with is an expert at what they do. While it may be more fun to have a great social media presence or a beautiful website (and those are important), the real value lies in communicating why someone should do business with you instead of your competitors. If that’s not the central focus of everything you do, then you’re missing out on what may be your only opportunity to create that new customer or advocate. Continue reading

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