Starting line

Start with the end goals in marketing campaigns

Number 2 of Stephen Covey’s 7 Habits of Highly Effective People is “Begin with the end in mind.” What Covey had in mind was something a bit more “big picture” than ad agency projects – after all, he’s talking about … Continue reading

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Wedding bands

Couples Therapy: Brands, Your Agency Has Something Important to Share

Marketing is all about human interaction, between marketer and audience, certainly, but also between agency and client. I’ve spent a little more than half my career on the client side, “managing” agency partners on behalf of organizations of all sizes. … Continue reading

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Row of barbells

ü Oughta Know: LinkedIn bulks up; Google remarkets; Instagram picks up speed

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Old 7up sign

How Brand Equity Matters in a Digital World

Companies focus on short-term returns. They must: They answer to shareholders on a daily basis and investors are looking for returns to be instantaneous. This may stop brands from investing doing what they need to do to maximize their growth. … Continue reading

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ü Oughta Know — Facebook Brings Big Data Ads to Any Sized Business, The Worth of a Retweet and Plugg.io

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Facebook announces Paper

ü Oughta Know — Facebook Remarketing, Opportunities with Paper, and Building From the Ground Up

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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The Growing Need for Digital Marketing

“I know who I WAS when I got up this morning, but I think I must have been changed several times since then.” – Lewis Carroll, Alice in Wonderland Imagine you’re planning a trip to Europe for next summer. You’re … Continue reading

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