Facebook announces Paper

ü Oughta Know — Facebook Remarketing, Opportunities with Paper, and Building From the Ground Up

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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The Growing Need for Digital Marketing

“I know who I WAS when I got up this morning, but I think I must have been changed several times since then.” – Lewis Carroll, Alice in Wonderland Imagine you’re planning a trip to Europe for next summer. You’re … Continue reading

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On The Science of Virality and the Size of Your World

They studied 6,956 articles from the front page of the New York Times website, and learned something amazing about the kind of content we share and our motivations for sharing it. Hold that thought, we’ll come back to that story. … Continue reading

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Can Digital Advertising Replace ALL Traditional Advertising?

Can digital advertising replace all traditional advertising? Yes! By 99%. That’s my answer. Here’s why: A Brief History of Online Advertising If we think about traditional advertising, the channels include: Television and Radio Broadcast Newspapers and Magazines Billboards and Out-of-Home … Continue reading

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3 Channels All B2B Marketing Plans Should Include!

B2B Marketing, or Business to Business marketing, has transformed drastically over the years. Just as fast as technology changes and develops, so shouldn’t every good B2B marketing plan. Today, thanks to the ever growing and changing world of technology, businesses … Continue reading

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Engagement Drivers Haven’t Changed

Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, … Continue reading

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The Future of Facebook

Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading

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