wedu public relations

wedu Public Relations Team Helps Mass Utility Shine Light on “Home Lighting Makeover” Contest

Just one more example of the range of our work and how our in-house team of professionals leverages traditional public relations and digital marketing strategy and tactics to achieve client goals. Continue reading

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digital public relations

3 Important Benefits of Digital Public Relations (Infographic)

We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation

In this, the second installment of a three-part series, we will look at the content generation benefits digital public relations can bring to your company’s blog. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 1: SEO

Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation. Continue reading

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wedu’s Digital Marketing Team Continues to Grow with Recent Promotion

wedu announced today the expansion of its digital marketing team with the promotion of Craig Smith to the position of Vice President of Digital Strategy. Continue reading

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How Public Relations Has Changed: Getting More out of Your Press Release in a Digital World

Over the past decade, public relations as we all know it has changed dramatically. The days of emailing (or ( gasp) faxing) your press release to a reporter and then following up with a quick call are long gone. Modern-day public relations have evolved into a multi-channel effort that combines the talents of your public relations and digital marketing professionals to get your message out.

While getting your company news to reporters is still critical, in the digital world you have the power to deliver your message directly to the masses, unfiltered and in your own words.

This article will give you a quick overview of how your traditional public relations can leverage digital to get your brand’s message out faster and help it reach further than ever. In future pieces, we will be examining some of these areas in more detail, as well as the art of pitching journalists digitally. Continue reading

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