What is that Brand Doing?

In this ever-changing, constantly moving world it has become increasingly difficult for brands to reach the people they most want to talk to –consumers.  But at the same time it has become ever so easy to reach these people, too – socially. … Continue reading

Posted in Branding, Interactive, Marketing, Social Media | Tagged , , , , , , , , | Leave a comment

Graph Search is About to Make Facebook Page Likes Important Again

With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others… Continue reading

Posted in Digital Advertising, Interactive, Social Media | Tagged , , , , , , , , , | Leave a comment
Lab42 Market Research

Facebook’s Negative Feedback: The Good, the Bad & the Ugly (Infographic)

Along with hiding posts, user actions that contribute to Facebook’s negative feedback for brands also include reporting the story as spam or unsubscribing from the page entirely. Continue reading

Posted in Interactive, Social Media | Tagged , , , , , , , | Leave a comment
facebook infographic page post ad checklist

A Handy Checklist for Creating Facebook Sponsored Posts (Infographic)

One of the better tools in our Facebook community building toolbox is Sponsored Posts. The combination of creative messaging and ad targeting boosts post engagement totals exponentially and improves your page’s EdgeRank greatly. For every successful Facebook Sponsored Post, your … Continue reading

Posted in Digital Advertising, Interactive, Social Media | Tagged , , , , , , , , , | 1 Comment

How To: Use Facebook Advertising to Increase Page Post Engagement

Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts. Continue reading

Posted in Interactive, Social Media | Tagged , , , , , , | Leave a comment

4 Steps to Easily Increase the Reach of Your Facebook Page Posts

It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people that like that page. So how do you combat the increasing clutter and get more people to see your content? Simple, you need to understand Facebook’s system and use it to your advantage. Continue reading

Posted in Interactive, Social Media | Tagged , , , , , | Leave a comment