3 Channels All B2B Marketing Plans Should Include!

B2B Marketing, or Business to Business marketing, has transformed drastically over the years. Just as fast as technology changes and develops, so shouldn’t every good B2B marketing plan. Today, thanks to the ever growing and changing world of technology, businesses … Continue reading

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One Evening with Email Marketing…

If you are venturing into the world of email marketing without the help of the pros, get the basics down first. Set your goals, create a plan for execution, draft relevant content, create and test subject lines, and for all that you hold dear, don’t forget a compelling call to action. And just when you think you can sit back….you’ll start checking your analytics. Continue reading

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Feeling Good as a Customer from Marketing Automation

In the B2B space, it is oftentimes individuals buying from sales people, not buying from a faceless brand. This represents a challenge for companies. A B2B enterprise typically relies heavily on the sales channel to engage their client and develop the relationship. In B2B marketing, there has been a strong move toward automated marketing platforms. Continue reading

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14 Tools You Should Be Using to Generate Blog Traffic

The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.

Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it? Continue reading

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3 Keys to Successful Email Marketing

It’s a common question when we sit down with a new client: “How can I reach my audience?” (Of course, it’s our job to figure that out.) The answer truly depends on the audience they’re trying to reach, but the name of the game is reaching the right people where they are, when they’re ready to take action. This means segmentation, triggered emails and analytics… Continue reading

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Data Integration and Value Positioning Pair Well

It’s all about the data!

Successful organizations – the ones doing well despite the current economy – are constantly collecting, organizing, classifying and acting on the data that customers are readily providing. The data includes everything from basic contact information to various lifestyle traits and personal habits. Social Media profiles have exploded the amount of personal information available. It’s all out there but it takes work to gather it. It requires time, commitment, feet on the street, networking and phone calls. It takes strategy, research, verification, segmentation, entry, storage and management. Continue reading

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