Graph Search is About to Make Facebook Page Likes Important Again

With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others… Continue reading

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A Handy Checklist for Creating Facebook Sponsored Posts (Infographic)

One of the better tools in our Facebook community building toolbox is Sponsored Posts. The combination of creative messaging and ad targeting boosts post engagement totals exponentially and improves your page’s EdgeRank greatly. For every successful Facebook Sponsored Post, your … Continue reading

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The Advanced Guide to Building a Bigger, More Engaged Facebook Community

Our creative suggestions combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation. Continue reading

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4 Steps to Easily Increase the Reach of Your Facebook Page Posts

It is widely accepted in the digital marketing world that most Facebook page posts will only ever be seen organically by a maximum of 16% of the people that like that page. So how do you combat the increasing clutter and get more people to see your content? Simple, you need to understand Facebook’s system and use it to your advantage. Continue reading

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How to Build an Engaged Facebook Fan Base

It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following. Continue reading

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3 Steps to Building And Engaging A Community Of Brand Evangelists

With over 850 million people on Facebook, 140 million people Tweeting 140 characters at a time, 8 years of video content uploaded on YouTube every day and 90 million people on Google+, the social media landscape is bigger than ever before. Each of these networks provides any brand unique opportunities to engage with individuals and build a community of brand evangelists. As I’ve experienced, building a community on any social network doesn’t happen overnight and takes effort to build meaningful relationships with those who choose to follow your brand. Continue reading

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Optimizing Analytics for Connected Conversion: A Primer For Successful Touchpoint Engagement

It stands to reason that a marketer’s job is one of the most difficult today; consumer engagement is not even an identifiable relic of its former self. Consumers interact with brands on their own terms and in their own ways. What used to be a straightforward progression of awareness to purchase on the path to purchase continuum has been replaced by an intricate playbook of multiple customer touchpoints with no clear, identifiable sequence for data connection explanation. Awareness is no longer a starting point for such customer analysis, rather it has become the tipping point. Robust analytics now trigger a range of behind-the-curtain actions to better understand the consumer.

In this post, I will show you how you can take learnings from your own analytics efforts to drive deeper engagement with your target audience and positively impact future customer conversion. Continue reading

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