tradeshow puppets

Look what we discovered today!

These guys were our “stand-ins” at an industry tradeshow a few years ago… Continue reading

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cirque du soleil booth

wedu and Sunlife Financial Hit the Road with Cirque du Soleil

Check out this booth our Experiential Marketing Team designed and built for SunLife Financial’s Rising Star Program! It’s hitting the road traveling from Washington to Atlanta with Cirque du Soleil through the end of 2012. Continue reading

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Send an Invite in a Diaper to a Reporter and Get Noticed

When your client is the largest haunted attraction in New England, you can’t send out just any invitation to the media. So, in order to help the invitees “prepare for a scare” we delivered the invitations in, yes, adult diapers. Continue reading

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wedu Announces Scary New Client

New England FearFest at Fright Kingdom joins a wedu client roster that already includes Hampshire First Bank, New Hampshire Department of Transportation’s Driving Toward Zero program, Elliot Health System, Mass Save and national brands such as Reader’s Digest, Jabra US and Batteries Plus. wedu will assist with public relations activities as well as face-to-face (experiential) marketing for the haunted house. Continue reading

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Experiential Marketing + Digital Marketing = The Greatest ROI for Brands

The honeymoon phase for brands and experiential marketing is long over and experiential continues to be under ever more scrutiny to provide higher return on investment (ROI) and lower cost per (consumer) touch. Continue reading

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8 Helpful Tips for Selecting an Event Venue

A lot goes into planning a successful event, but paying attention to the fine details in the planning process will help ensure that things run smoothly when event time comes. Let’s be realistic here – no event marketer sets out intending for their event to be a bust, but if you overlook the details in the planning process, you run the risk of things falling apart. Continue reading

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How To: Find and Keep the Perfect Brand Ambassador

A vital component of a successful experiential marketing program is a team of quality field staff. With all of the time that goes into planning an event – layout, elements of engagement, creative design and branding, it is equally as … Continue reading

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