tradeshow puppets

Look what we discovered today!

These guys were our “stand-ins” at an industry tradeshow a few years ago… Continue reading

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wedu holiday window display

We’re Putting a Charitable New Twist on a wedü Holiday Tradition!

To kick-off this holiday season, we rallied our Facebook community to help select the theme for this year’s windows, and the winner is: “The Off-Season: What goes on at the North Pole the other 364 days per year.” Each wedü holiday window display will represent a local non-profit and online voting will give these non-profits an opportunity to win cash donations from wedü. Continue reading

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Breast Cancer Awareness Cause Marketing

wedu Lends a Hand to Raise Breast Cancer Awareness in Rhode Island

Our client, National Grid was the official Illuminations of Life sponsor of the Gloria Gemma “Flames of Hope: A Celebration of Life” event which is one of the largest annual breast cancer awareness events in the Northeast. wedü partnered with National Grid to build a memorable and engaging event activation by creating a Facebook-connected photo booth where attendees were able write their message of hope & survival on a white board, snap a photo and upload it to Facebook seamlessly. Continue reading

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cirque du soleil booth

wedu and Sunlife Financial Hit the Road with Cirque du Soleil

Check out this booth our Experiential Marketing Team designed and built for SunLife Financial’s Rising Star Program! It’s hitting the road traveling from Washington to Atlanta with Cirque du Soleil through the end of 2012. Continue reading

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Send an Invite in a Diaper to a Reporter and Get Noticed

When your client is the largest haunted attraction in New England, you can’t send out just any invitation to the media. So, in order to help the invitees “prepare for a scare” we delivered the invitations in, yes, adult diapers. Continue reading

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wedu Announces Scary New Client

New England FearFest at Fright Kingdom joins a wedu client roster that already includes Hampshire First Bank, New Hampshire Department of Transportation’s Driving Toward Zero program, Elliot Health System, Mass Save and national brands such as Reader’s Digest, Jabra US and Batteries Plus. wedu will assist with public relations activities as well as face-to-face (experiential) marketing for the haunted house. Continue reading

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Experiential Marketing + Digital Marketing = The Greatest ROI for Brands

The honeymoon phase for brands and experiential marketing is long over and experiential continues to be under ever more scrutiny to provide higher return on investment (ROI) and lower cost per (consumer) touch. Continue reading

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