OK, So Where Are All the foursquare Black Friday Deals???

Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading

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foursquare Moves Beyond the Badge Game and Looks to Become King of Local Search/Discovery

The novelty of leaderboards, points, badges and mayorships has worn off, and while you may have been paying less attention to it lately, if you are a business that benefits from local search and discovery, you may want to keep foursquare on your radar. For the past year or so, foursquare has been quietly reinventing itself into a local search and discovery engine ready to take on the likes of Yelp and Google. Continue reading

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4 Creative Uses of Location-Based Technology in Digital Marketing Campaigns

Digital marketers have been the proverbial ‘kids in a candy store’ for the past five or so years. The technology on which new marketing campaigns can be built improves almost daily and enables them to reach consumers more and more directly.

For the past few years, one of the hottest digital marketing trends has been geo-targeting, which can be easiest described as the ability to contact consumers through their mobile device and segment the information sent to them based on their physical location. Continue reading

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Pina Coladas and Technology: The Perfect Mix

It happens to all of us when we get to a certain age. Maybe you make a movie reference to something you saw when you were younger – and your audience wasn’t even born when the movie came out. Continue reading

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Shopper Marketing Best Practices: What’s on Your Grocery List?

Of all the various forms of engagement marketing undergoing sweeping transformations, the one that appears destined for an immediate facelift is shopper marketing. Once a haven for generic product sampling storefront activations to drive traffic and short-lived incremental sales lifts, the grocery channel has quickly become an influential part of a consumer packaged goods marketer mix. Continue reading

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Are You a Social Media Influencer?

In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, those who were not inclined to embrace the ‘social’ part of social media found ways to boost their counts without really putting in the hard work that it takes to grow a loyal and attentive following. The practice of ‘hoarding’ or ‘collecting’ quickly made follower counts relatively meaningless. So the question became- How do you truly measure your social media influence? Continue reading

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