What we're talking about

Google Continues to Improve the Power of Advertising

Posted on February 7, 2013 by Sean Owen

Yesterday, Google AdWords announced enhanced campaigns. Cutting to the point, Google has added greater advertising targeting ability. Continue reading →

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How Facebook Just Made Bing SEO More Valuable Than Ever

Posted on January 16, 2013 by Craig Smith

Buried in yesterday’s announcement of Facebook’s new Graph Search feature was the mention of Bing web searches being included in some Graph Search results. Continue reading →

Posted in Interactive, Search Marketing, Social Media | Tagged , , , , , , | 2 Comments

OK, So Where Are All the foursquare Black Friday Deals???

Posted on November 21, 2012 by Loren Foxx

Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading →

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Digital Coupon Campaign Nets wedu Client 27,000 Facebook Likes

Posted on June 11, 2012 by Sean Owen

We recently concluded a six week digital coupon campaign for American Flatbread Frozen Pizza, a growing brand located in New Hampshire with product distributed throughout the U.S. The campaign resulted in 27,000 Facebook likes and distributed 10,000 coupons to drive their retail activity. Continue reading →

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foursquare Moves Beyond the Badge Game and Looks to Become King of Local Search/Discovery

Posted on March 15, 2012 by Craig Smith

The novelty of leaderboards, points, badges and mayorships has worn off, and while you may have been paying less attention to it lately, if you are a business that benefits from local search and discovery, you may want to keep foursquare on your radar. For the past year or so, foursquare has been quietly reinventing itself into a local search and discovery engine ready to take on the likes of Yelp and Google. Continue reading →

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Google Click-to-Call Mobile Advertising: The Modern-day Yellow Pages Advertising

Posted on March 14, 2012 by Craig Smith

In previous posts, I discussed the mobile explosion that the digital marketing world is in the midst of. With so many consumers using their smartphones to search for and access information, businesses of all sizes are flocking to mobile advertising to reach their target audiences.

Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists. Continue reading →

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How To: Find Google+ Brand Pages Easily Using Google Search

Posted on November 30, 2011 by Craig Smith

Google+ launched brand pages a few weeks ago and since then scores of businesses of all sizes have set up pages. In fact, 61 of the world’s top 100 businesses have already made their Google+ presence known and have begun marketing to the social platform’s 40 million+ users.

Google has also made it very easy to find Google+ business pages using their flagship search product. Continue reading →

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