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How To: Find and Keep the Perfect Brand Ambassador
A vital component of a successful experiential marketing program is a team of quality field staff. With all of the time that goes into planning an event – layout, elements of engagement, creative design and branding, it is equally as … Continue reading
wedü’s Advertising/Marketing Division and Experiential Group Continue to Expand
wedü announced today the expansion of its advertising and marketing account service teams with the addition of account manager Jason Knights and the agency’s wedü Loco experiential division announced the addition of program executive Kevin Formalarie. Continue reading
Posted in Advertising, Experiential, wedu News
Tagged advertising, careers, event marketing, experiential marketing, guerilla marketing, marketing, new hampshire, new hires, news, wedu, wedu loco
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wedü Named to Event Marketer Magazine 2011 Agency It List
wedü announces that it was recently named to Event Marketer magazine’s prestigious 2011 Agency It List. The list recognizes the top 100 experiential marketing firms in the U.S. for their achievements in the area of event marketing. Continue reading
Shopper Marketing Best Practices: What’s on Your Grocery List?
Of all the various forms of engagement marketing undergoing sweeping transformations, the one that appears destined for an immediate facelift is shopper marketing. Once a haven for generic product sampling storefront activations to drive traffic and short-lived incremental sales lifts, the grocery channel has quickly become an influential part of a consumer packaged goods marketer mix. Continue reading
wedü Selected by MetroPCS for Field Market Activation
wedü announced today that National wireless carrier, MetroPCS has selected the agency to execute and manage both their Greater Boston, Massachusetts and Hartford, Connecticut field marketing programs for 2011 and 2012.
wedü will assemble and manage a street team of twenty-five MetroPCS market and brand ambassadors, who will scatter throughout the markets and attend upwards of 300 events per year. The street team will be charged with raising brand awareness and promoting new wireless plans and phones throughout the markets. Continue reading
Posted in Branding, Experiential, Marketing, wedu News
Tagged Boston, brand, event marketing, experiential marketing, guerilla marketing, Hartford, MetroPCS, Mobile, Telecommunications
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The Brand Ambassador R’EV’olution
Before the arrival of social media and increased ROI measurement pressures, finding capable and willing promotional staff to execute an event involved a simple speed dial to your ‘fave’ peeps.
My, how times have changed? Continue reading
Posted in Experiential, Marketing, Social Media
Tagged brand, brand ambassador, dell, event marketing, experiential marketing, guerilla marketing, marketing, social media, uTopia
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Big News! wedü Creates New Safety Website for Underwriters Laboratories
Interactive and educational microsite breathes online life to annual edutainment school tour. iPhone and iPad apps on the way. Continue reading
Posted in Branding, Experiential, Interactive, Microsite, Mobile Apps, wedu News
Tagged apps, digital marketing, event marketing, experiential marketing, guerilla marketing, marketing, microsites, Mobile, ROI, web, web design
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