How To: Find and Keep the Perfect Brand Ambassador

A vital component of a successful experiential marketing program is a team of quality field staff. With all of the time that goes into planning an event – layout, elements of engagement, creative design and branding, it is equally as … Continue reading

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wedü’s Advertising/Marketing Division and Experiential Group Continue to Expand

wedü announced today the expansion of its advertising and marketing account service teams with the addition of account manager Jason Knights and the agency’s wedü Loco experiential division announced the addition of program executive Kevin Formalarie. Continue reading

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wedü Named to Event Marketer Magazine 2011 Agency It List

wedü announces that it was recently named to Event Marketer magazine’s prestigious 2011 Agency It List. The list recognizes the top 100 experiential marketing firms in the U.S. for their achievements in the area of event marketing. Continue reading

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Shopper Marketing Best Practices: What’s on Your Grocery List?

Of all the various forms of engagement marketing undergoing sweeping transformations, the one that appears destined for an immediate facelift is shopper marketing. Once a haven for generic product sampling storefront activations to drive traffic and short-lived incremental sales lifts, the grocery channel has quickly become an influential part of a consumer packaged goods marketer mix. Continue reading

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wedü Selected by MetroPCS for Field Market Activation

wedü announced today that National wireless carrier, MetroPCS has selected the agency to execute and manage both their Greater Boston, Massachusetts and Hartford, Connecticut field marketing programs for 2011 and 2012.

wedü will assemble and manage a street team of twenty-five MetroPCS market and brand ambassadors, who will scatter throughout the markets and attend upwards of 300 events per year. The street team will be charged with raising brand awareness and promoting new wireless plans and phones throughout the markets. Continue reading

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The Brand Ambassador R’EV’olution

Before the arrival of social media and increased ROI measurement pressures, finding capable and willing promotional staff to execute an event involved a simple speed dial to your ‘fave’ peeps.

My, how times have changed? Continue reading

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