Graph Search is About to Make Facebook Page Likes Important Again

With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others… Continue reading

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Digital Coupon Campaign Nets wedu Client 27,000 Facebook Likes

We recently concluded a six week digital coupon campaign for American Flatbread Frozen Pizza, a growing brand located in New Hampshire with product distributed throughout the U.S. The campaign resulted in 27,000 Facebook likes and distributed 10,000 coupons to drive their retail activity. Continue reading

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Want a Successful Facebook Page or App? Advertise It!

Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is and marketing your page or app to them. Continue reading

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