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ü Oughta Know: LinkedIn bulks up; Google remarkets; Instagram picks up speed

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly

If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation. Continue reading

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How To: Use LinkedIn Groups to Build Authority and Drive Web Traffic

These tips should help you build authority among your industry peers and drive traffic to your content. Some of these items are a bit more time-consuming than others, but trust me, they are worth it. In time, you will see awareness of your brand and the inbound leads pick up. Continue reading

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Are You a Social Media Influencer?

In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, those who were not inclined to embrace the ‘social’ part of social media found ways to boost their counts without really putting in the hard work that it takes to grow a loyal and attentive following. The practice of ‘hoarding’ or ‘collecting’ quickly made follower counts relatively meaningless. So the question became- How do you truly measure your social media influence? Continue reading

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