2015 Black Friday Tips

5 Tips for Surviving Black Friday

As marketers, it’s hard not to get excited about the biggest shopping day of the year… from a very safe distance. From deciphering ad design to getting along with the crowds, we’ve unleashed our creative, and marketing strategy experience, to … Continue reading

Posted in Advertising, Design, Experiential, Interactive, Marketing | Tagged , , , , | Leave a comment
Starting line

Start with the end goals in marketing campaigns

Number 2 of Stephen Covey’s 7 Habits of Highly Effective People is “Begin with the end in mind.” What Covey had in mind was something a bit more “big picture” than ad agency projects – after all, he’s talking about … Continue reading

Posted in Advertising, Marketing, Misc wedu, Public Relations | Tagged , , , , , , | Leave a comment
Survival of the Fittest

‘Content Shock?’ Think ‘Content Darwinism’ and Be Mighty

Social Media Marketing Consultant Mark Schaefer wrote a thought-provoking blog about “content shock” a few months ago, which created quite a buzz in the social media world. Content Shock, according to Schaefer, is the idea that “the emerging marketing epoch … Continue reading

Posted in Digital Advertising, Marketing, Misc wedu, Social Media | Tagged , , , | Leave a comment
Wedding bands

Couples Therapy: Brands, Your Agency Has Something Important to Share

Marketing is all about human interaction, between marketer and audience, certainly, but also between agency and client. I’ve spent a little more than half my career on the client side, “managing” agency partners on behalf of organizations of all sizes. … Continue reading

Posted in Advertising, Marketing, Misc wedu, Public Relations | Tagged , , , | Leave a comment
Facebook announces Paper

ü Oughta Know — Facebook Remarketing, Opportunities with Paper, and Building From the Ground Up

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

Posted in Digital Advertising, Marketing Automation, Misc wedu, ü Oughta Know | Tagged , , , , , , , | Leave a comment

The Growing Need for Digital Marketing

“I know who I WAS when I got up this morning, but I think I must have been changed several times since then.” – Lewis Carroll, Alice in Wonderland Imagine you’re planning a trip to Europe for next summer. You’re … Continue reading

Posted in Marketing, Technology | Tagged , | Leave a comment

Time Travel, People Subscribing to our Advertisements and Other Lies We Shouldn’t Bank our Businesses On

Despite our better knowing, there is something about us that truly wants to believe in a “free energy” machine to solve the world’s problems, or a time travel solution to finally assemble the ultimate “past, present and future” members reunion … Continue reading

Posted in Branding, Marketing | Tagged , | Leave a comment