Graph Search is About to Make Facebook Page Likes Important Again

With Facebook’s Graph Search announcement today, we may be about to see a shift back to focusing in on page likes. Graph Search is based on discovering people and brands based on the likes of others… Continue reading

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A Handy Checklist for Creating Facebook Sponsored Posts (Infographic)

One of the better tools in our Facebook community building toolbox is Sponsored Posts. The combination of creative messaging and ad targeting boosts post engagement totals exponentially and improves your page’s EdgeRank greatly. For every successful Facebook Sponsored Post, your … Continue reading

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How to Build an Engaged Facebook Fan Base

It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following. Continue reading

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Want a Successful Facebook Page or App? Advertise It!

Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is and marketing your page or app to them. Continue reading

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How To: Create a Backup of Your Entire Facebook Account

Living in the world of social media, we hear it all the time: “Facebook’s always changing things” or “If they mess with the privacy settings again, I’m leaving, and I’m not coming back” or the dreaded “My account got hacked. I can’t handle this any more.”

But most of us – almost all of us – never leave Facebook. Why? It’s simple. Facebook says the average user has 130 friends, most of us active users have more. The thought of losing tabs on all of the people with whom I’ve managed to connect over the last three-plus years, not to mention losing the pictures and videos I’ve uploaded, leaves me feeling a little verklempt. And what if you make a change to Facebook which renders your account completely toothless? Continue reading

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