Tagsadvertising adwords agency apps blogging brand business campaign content Content Marketing data digital marketing digital public relations EdgeRank email marketing engagement event marketing experiential marketing Facebook Foursquare google google analytics guerilla marketing infographic Linkedin marketing microsites Mobile new hampshire page print advertising public relations seo social media sponsored stories statistics stats technology trade show twitter usend web web design wedu youtube
We are proud to announce today that a benefits communication campaign our team helped Fidelity Investments develop for the University of California Financial Fitness Program has been selected by the International Association of Business Communicators (IABC) as a winner in the Heritage Region Silver Quill 2012. Continue reading
In a world surrounded by digital advertising, social media and technology that changes every day (sometimes multiple times a day) it’s easy to forget the importance of print marketing. What marketers often lose site of is that print marketing is not an alternative to digital, but a strategic partner that, when used in conjunction with a digital component, builds the strongest foundations of any campaign in today’s marketplace. Cross media promotion is a way for marketers to both improve their marketing ROI while also gaining more visibility. Continue reading
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience. Some say that the marketing world has become a tsunami of clutter, but with a little creativity, marketers can cut through that wave and reach their audience. Continue reading
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns… Continue reading