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We are proud to announce today that a benefits communication campaign our team helped Fidelity Investments develop for the University of California Financial Fitness Program has been selected by the International Association of Business Communicators (IABC) as a winner in the Heritage Region Silver Quill 2012. Continue reading
In a world surrounded by digital advertising, social media and technology that changes every day (sometimes multiple times a day) it’s easy to forget the importance of print marketing. What marketers often lose site of is that print marketing is not an alternative to digital, but a strategic partner that, when used in conjunction with a digital component, builds the strongest foundations of any campaign in today’s marketplace. Cross media promotion is a way for marketers to both improve their marketing ROI while also gaining more visibility. Continue reading
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience. Some say that the marketing world has become a tsunami of clutter, but with a little creativity, marketers can cut through that wave and reach their audience. Continue reading
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns… Continue reading