wedu public relations

wedu Public Relations Team Helps Mass Utility Shine Light on “Home Lighting Makeover” Contest

Just one more example of the range of our work and how our in-house team of professionals leverages traditional public relations and digital marketing strategy and tactics to achieve client goals. Continue reading

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digital public relations

3 Important Benefits of Digital Public Relations (Infographic)

We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation

In this, the second installment of a three-part series, we will look at the content generation benefits digital public relations can bring to your company’s blog. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 1: SEO

Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation. Continue reading

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content marketing

Content Marketing Infographic: How to Write the Perfect Blog Post

Here is a helpful infographic that dissects and explains the important components of a “perfect” blog post. Of course, blog posts serve many purposes and take on many forms, but this at least gives you an idea of the most common elements of a post. Continue reading

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Send an Invite in a Diaper to a Reporter and Get Noticed

When your client is the largest haunted attraction in New England, you can’t send out just any invitation to the media. So, in order to help the invitees “prepare for a scare” we delivered the invitations in, yes, adult diapers. Continue reading

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