Measuring Social Media for Business Intelligence

wedü President and CEO, Sean Owen gave a presentation at today’s “Social Media Bootcamp” at Southern New Hampshire University.

Sean describes the presentation, titled “Social Media Business Intelligence,” as follows:

A review of social media business intelligence and how to use statistics to improve your performance. Presentation highlights custom ratios, complex stat comparisons, and a variety of available tools to help you. Invest your time wisely in Social Media by knowing where your results are truly benefiting your business. Continue reading

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Experiential Marketing + Digital Marketing = The Greatest ROI for Brands

The honeymoon phase for brands and experiential marketing is long over and experiential continues to be under ever more scrutiny to provide higher return on investment (ROI) and lower cost per (consumer) touch. Continue reading

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What’s In It For Me?

The social media world has exploded and there’s no doubt it will continue to grow. Social Media has created an enormous industry for marketing professionals, retail platforms, IT and data management firms and the list goes on. There are so many reasons for the success of this new world, but we’re going to simplify it into three simple reasons – Education, Entertainment and Ego. Continue reading

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