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PR Gets a Break; Google+ is Not Dead Yet; The Walking Dead Takes it to the Blood Bank

Ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Quantifying SEO Success – Surviving Keyword (Not Available)

Changes to Google Search are causing marketers and SEO professionals to rethink how we quantify and describe SEO success. For many, it’s the end of the world – but it’s exactly what the industry needed. Google recently made Secure SSL … Continue reading

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SEM in Action

It’s a Multi-Billion Dollar Game of Seek and Find…and Who Doesn’t Love a Good Game?

What is “it”? It’s SEM, search engine marketing, and assuming you’re doing it correctly, you’ll enjoy high search engine rankings, low bid rates for online advertising and targeted leads headed straight to your website. Sound too good to be true? … Continue reading

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How Facebook Just Made Bing SEO More Valuable Than Ever

Buried in yesterday’s announcement of Facebook’s new Graph Search feature was the mention of Bing web searches being included in some Graph Search results. Continue reading

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digital public relations

3 Important Benefits of Digital Public Relations (Infographic)

We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 1: SEO

Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation. Continue reading

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