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It’s a Multi-Billion Dollar Game of Seek and Find…and Who Doesn’t Love a Good Game?
What is “it”? It’s SEM, search engine marketing, and assuming you’re doing it correctly, you’ll enjoy high search engine rankings, low bid rates for online advertising and targeted leads headed straight to your website. Sound too good to be true? … Continue reading
How Facebook Just Made Bing SEO More Valuable Than Ever
Buried in yesterday’s announcement of Facebook’s new Graph Search feature was the mention of Bing web searches being included in some Graph Search results. Continue reading
Posted in Interactive, Search Marketing, Social Media
Tagged Bing, digital marketing, Facebook, google, Graph Search, seo, social media
2 Comments
3 Important Benefits of Digital Public Relations (Infographic)
We have blogged quite a bit lately about digital public relations (PR) and the critical role it plays in the success of a digital marketing campaign. Here is a handy little infographic our digital strategy and creative teams collaborated on that lays out three areas of digital marketing that benefit from digital PR integration. Continue reading
3 Important Benefits of Digital Public Relations. Benefit 3: Social Media
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading
3 Important Benefits of Digital Public Relations. Benefit 1: SEO
Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation. Continue reading
How To: Find Google+ Brand Pages Easily Using Google Search
Google+ launched brand pages a few weeks ago and since then scores of businesses of all sizes have set up pages. In fact, 61 of the world’s top 100 businesses have already made their Google+ presence known and have begun marketing to the social platform’s 40 million+ users.
Google has also made it very easy to find Google+ business pages using their flagship search product. Continue reading
Posted in Interactive, Social Media
Tagged digital marketing, google, google analytics, search, seo, social media
1 Comment
What To Think About When Building Your Company Website
Building a website isn’t an easy thing. There are a lot of things to consider, including its appearance, content, how you’ll edit it and many other factors you won’t think about until you’re in the middle of it. It’s kind of like building a house, though – if you go into it with a plan, think about the tools you’ll need before you actually need them and build it with the end in mind, you can wind up with something you’ll be proud of. Continue reading
Posted in Interactive, Misc wedu
Tagged digital marketing, marketing, seo, web, web design, website, website traffic
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