Survival of the Fittest

‘Content Shock?’ Think ‘Content Darwinism’ and Be Mighty

Social Media Marketing Consultant Mark Schaefer wrote a thought-provoking blog about “content shock” a few months ago, which created quite a buzz in the social media world. Content Shock, according to Schaefer, is the idea that “the emerging marketing epoch … Continue reading

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ü Oughta Know — Facebook Brings Big Data Ads to Any Sized Business, The Worth of a Retweet and Plugg.io

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Four Fast Ideas for Content Creation

For corporate bloggers, there’s nothing more terrifying than a blank document and a blinking cursor. Solve your blogger’s block with these four fast sources for inspirational stories and new perspectives. Stories from your Customer Service Department Rarely is there a … Continue reading

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On The Science of Virality and the Size of Your World

They studied 6,956 articles from the front page of the New York Times website, and learned something amazing about the kind of content we share and our motivations for sharing it. Hold that thought, we’ll come back to that story. … Continue reading

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Sample Facebook Advertising Infographic 2013

The Rising Numbers of Facebook Advertising

There are a lot of commas in those advertising numbers. Typically, I wouldn’t say that advertiser adoption and spend is a clear indicator of success, especially in the technology arena. Fads come and go and whether it’s QR codes or augmented reality, … Continue reading

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Engagement Drivers Haven’t Changed

Social media may continue to evolve, but frankly – humans don’t. Well, at least not nearly as fast. For years people have heard me say, “Consider the E-Reaction to your posts.” Open any social media platform – Facebook, Twitter, StumbleUpon, … Continue reading

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The Future of Facebook

Facebook has made yet another change to its look and feel. At this point, the largest social networking site in history has undergone more transformations than Madonna. But is the problem with Facebook related to look, feel and functionality, or … Continue reading

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