Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly

If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation. Continue reading

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facebook marketing ebook

New eBook: Advanced Facebook Tactics to Achieve Optimal Page Reach and Engagement

The creative suggestions in this Facebook ebook combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation. Craig has also included a few case studies that will show these strategies in action and some of their results. Continue reading

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Why the Look and Feel of Your Facebook Page Matters Now More Than Ever

As you set out to build your Facebook presence through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in this post. Doing this first, should really make a positive impact on your click to like conversion rate and give you the biggest bang for your Facebook advertising buck. Continue reading

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Facebook Advertising Case Study: How Creative Use of Sponsored Story News Feed Ads Spiked Engagement

So much can be done to build a page and achieve your digital marketing objectives through the creative use of Facebook advertising. Success comes from knowing what it is you want to accomplish with Facebook advertising, understanding the more advanced features of the various Facebook ad units and developing a comprehensive plan and timetable for how and when you will be using each ad. Continue reading

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How To: Use Facebook Advertising to Increase Page Post Engagement

Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts. Continue reading

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Want a Successful Facebook Page or App? Advertise It!

Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is and marketing your page or app to them. Continue reading

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