Challenges to Implementing and Sustaining a Business Continuity or Disaster Recovery Plan

In the current world, Business Continuity and Disaster Recovery Plans are imperative to ensuring the sustainability of a business. Without a thorough plan in place, there is a high risk that an organization would not survive a business interruption. With such a great need for the plan, there still exists major road blocks to implementation and sustainability of a plan. Continue reading

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OK, So Where Are All the foursquare Black Friday Deals???

Last year, part of the Black Friday fun was the Foursquare check-ins. Being able to stop by Sports Authority and get a gift card with a check-in, or head to Z Gallerie and weasel some “free” picture frames with a couple of check-ins, added to the entertainment of the usual Black Friday deals. After all, not everyone knew about them, meaning that you weren’t stuck competing with the masses at an ungodly hour. (We got the Z Gallerie deal last year close to the end of the day, and it was intended for the first five check-ins in the store). Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation

In this, the second installment of a three-part series, we will look at the content generation benefits digital public relations can bring to your company’s blog. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 1: SEO

Over the next few days, I will be covering three critical areas of digital marketing that a quality digital public relations strategy can directly impact: SEO, Blogging and Social Media. I hope this series of posts will help you understand where we see PR heading and how critical it can be to online branding and lead generation. Continue reading

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Are Some “Digital” Agencies Fooling Their Clients?

The digital realm has renewed the agency model. The truth, digital is not easy and it is not free. It takes hardcore expertise in an ever-expanding number of platforms and environments that are constantly changing. As an agency who has dominated this market for 14 years, we know clients excel when they embrace digital – if they have, as Coke would say, The Real Thing. Continue reading

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Using Responsive Design (or, How to be Trendy and Save Money Doing it)

Responsive design solves the problem of designing websites across the spectrum of platforms available today without the headache of designing and maintaining multiple sites. With mobile computing trending upward, it is essential to have a functional, easy-to-use website no matter what is used to access it. Responsive design is the tight package that allows that to happen organically and without breaking the bank. Continue reading

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How Brands are Creatively Using Technology to Make Print Advertising More Effective

Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience. Some say that the marketing world has become a tsunami of clutter, but with a little creativity, marketers can cut through that wave and reach their audience. Continue reading

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