What we're talking about

For decades now, Consumer Marketers have struggled with the daunting challenge of maintaining customer share of mind and heart long after their live branded experience is over. No matter the scope or length of a campaign, the “buzz” factor wears thin post-event be it a street-team activation, publicity stunt or full-fledged mobile marketing tour.

So how do you strengthen your limited marketing budget to expand upon meaningful dialogue with your consumer target post-experience? Interactive Marketing, that’s how. No, this isn’t a secret, far from it actually. Some of today’s leading marketers have defied the boundaries of the digital space for years. But one thing about their planning is abundantly clear. There is a well-defined digital marketing plan built into their brand-building programs. Continue reading →