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3 Important Benefits of Digital Public Relations. Benefit 3: Social Media
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading
The 3 Key Components of Building an Instagram Community
Unless your brand is top of mind for the average consumer, Instagram isn’t the easiest network to build a large community on quickly, but the value it offers to your digital marketing campaigns makes it an important tool. The good news is that just about every other marketer out there is up against the same challenges. With knowledge of the tools available and a little creativity, you should be able to build a solid, engaged community for your brand. Continue reading
Posted in Interactive, Social Media
Tagged digital marketing, Facebook, hashtag, Instagram, Mobile, social media, statigram, twitter
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Dear Brands: Be Authentic in Social Media or Lose
The noise has increased. The crescendo of Liking too many pages, following too many pages, joining too many groups now has people realizing they want to prioritize their own personal involvements. The popularity of the Unlike, UnFollow, Leave… buttons is on the rise. The first to go are the inauthentic. If you do a campaign and think you’ve won some great followers – look again in two weeks, a month and check to see if they’re still there. They most likely won’t be if you haven’t been real. Continue reading
Posted in Branding, Interactive, Social Media
Tagged brand, business, digital marketing, Facebook, public relations, social media, twitter
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Measuring Social Media for Business Intelligence
wedü President and CEO, Sean Owen gave a presentation at today’s “Social Media Bootcamp” at Southern New Hampshire University.
Sean describes the presentation, titled “Social Media Business Intelligence,” as follows:
A review of social media business intelligence and how to use statistics to improve your performance. Presentation highlights custom ratios, complex stat comparisons, and a variety of available tools to help you. Invest your time wisely in Social Media by knowing where your results are truly benefiting your business. Continue reading
Posted in Interactive, Social Media
Tagged analytics, digital marketing, Facebook, ial media, marketing, measurement, powerpoint, ROI, social media, statistics, twitter
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Experiential Marketing + Digital Marketing = The Greatest ROI for Brands
The honeymoon phase for brands and experiential marketing is long over and experiential continues to be under ever more scrutiny to provide higher return on investment (ROI) and lower cost per (consumer) touch. Continue reading
Posted in Branding, Experiential, Interactive, Social Media
Tagged Ben & Jerry's, brand, digital marketing, event marketing, experiential marketing, ROI, social media, tour, twitter
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How Public Relations Has Changed: Getting More out of Your Press Release in a Digital World
Over the past decade, public relations as we all know it has changed dramatically. The days of emailing (or ( gasp) faxing) your press release to a reporter and then following up with a quick call are long gone. Modern-day public relations have evolved into a multi-channel effort that combines the talents of your public relations and digital marketing professionals to get your message out.
While getting your company news to reporters is still critical, in the digital world you have the power to deliver your message directly to the masses, unfiltered and in your own words.
This article will give you a quick overview of how your traditional public relations can leverage digital to get your brand’s message out faster and help it reach further than ever. In future pieces, we will be examining some of these areas in more detail, as well as the art of pitching journalists digitally. Continue reading
Posted in Digital PR, Interactive, Public Relations
Tagged blog, digital marketing, digital public relations, pr, press release, public relations, social media, twitter
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