Row of barbells

ü Oughta Know: LinkedIn bulks up; Google remarkets; Instagram picks up speed

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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ü Oughta Know — Facebook Brings Big Data Ads to Any Sized Business, The Worth of a Retweet and Plugg.io

ü Oughta Know is a combination of digital crib notes and marketers’ cheat sheet, bringing you important – and occasionally weird — stories and trends from digital marketing news. Each week our hope is to help keep your knowledge sharp while … Continue reading

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Communing via the Dead – wedü’s Interactive Twitter Chattering Skull

To celebrate Halloween with style, wedü unleashed an interactive, Twitter-powered chattering skull, affectionately named “Yorick”. Powered by a fairly nerdy mix of technology, Yorick narrates tweets from select brands and organizations, as well as those sent to his Twitter account … Continue reading

Posted in Experiential, Interactive, Marketing, Misc wedu, Social Media, Technology | Tagged , , | 8 Comments

Your Brand’s Social Advertisers & Managers Need to Become BFFs Quickly

If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation. Continue reading

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3 Important Benefits of Digital Public Relations. Benefit 3: Social Media

Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs. Continue reading

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IPHONE instagram

The 3 Key Components of Building an Instagram Community

Unless your brand is top of mind for the average consumer, Instagram isn’t the easiest network to build a large community on quickly, but the value it offers to your digital marketing campaigns makes it an important tool. The good news is that just about every other marketer out there is up against the same challenges. With knowledge of the tools available and a little creativity, you should be able to build a solid, engaged community for your brand. Continue reading

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Dear Brands: Be Authentic in Social Media or Lose

The noise has increased. The crescendo of Liking too many pages, following too many pages, joining too many groups now has people realizing they want to prioritize their own personal involvements. The popularity of the Unlike, UnFollow, Leave… buttons is on the rise. The first to go are the inauthentic. If you do a campaign and think you’ve won some great followers – look again in two weeks, a month and check to see if they’re still there. They most likely won’t be if you haven’t been real. Continue reading

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