3 Channels All B2B Marketing Plans Should Include!

B2B Marketing, or Business to Business marketing, has transformed drastically over the years. Just as fast as technology changes and develops, so shouldn’t every good B2B marketing plan. Today, thanks to the ever growing and changing world of technology, businesses … Continue reading

Posted in Interactive, Marketing, Technology | Tagged , , , | Leave a comment

2012: The Year Super Bowl Advertisers Truly Embrace Digital

It is clear that many of the major Super Bowl advertisers are beginning to understand the power of infusing digital into an event-based activation like a Super Bowl. They are seeing the value in using a piece of their in-event promotional activities to bring their audience online and create a channel in which they will be able to market to that audience, and continue to provide value, well after the final whistle blows. Continue reading

Posted in Advertising, Interactive, Marketing, Microsite, Mobile Apps, Mobile Web, Social Media | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Experiential Marketing +Targeted Social Media Marketing = Measurable ROI

In case you haven’t noticed, social media is here to stay. While it complicates our lives in vastly different ways, there is no disputing its rapid adoption by the masses.

And why not? Businesses of varying shapes and sizes finally have a relatively low-cost advertising platform to promote their offerings. What’s more, social media affords these same businesses an opportunity to deploy more effective data-mining analytics as means to understand the purchasing behaviors of their core customer base. Continue reading

Posted in Experiential, Interactive, Marketing, Public Relations, Social Media | Tagged , , , , , , , , | 1 Comment

wedü Announces Agency Expansion with New Social Media Hire

wedü announced today the expansion of its social media and public relations team with the addition of Ashlee Lange as Public Relations and Social Media Account Executive. Continue reading

Posted in Public Relations, Social Media | Tagged , , , , , , , , | 2 Comments

What’s In It For Me?

The social media world has exploded and there’s no doubt it will continue to grow. Social Media has created an enormous industry for marketing professionals, retail platforms, IT and data management firms and the list goes on. There are so many reasons for the success of this new world, but we’re going to simplify it into three simple reasons – Education, Entertainment and Ego. Continue reading

Posted in Experiential, Misc wedu, Social Media | Tagged , , , , , , , | Leave a comment

Is Your Company Social?

Is social media a part of your marketing and public relations plan? If not, you are missing out on an opportunity to reach prospective customers in a cost-effective, efficient and highly measurable way. Countless companies are finding that, in this … Continue reading

Posted in Branding, Interactive, Public Relations, Social Media | Tagged , , , , , , , , , , , | Leave a comment